Pricing & Plans

Individual Product Pricing Individual Platform Pricing

VWO Testing - Web

Enhance conversions with A/B, Split URL, and Multivariate testing. Test on all platforms: desktop, mobile, single-page, responsive, progressive web apps, and more.

Monthly Tracked Users (MTU) What is MTU?

Select the number of unique visitors that you plan to test in a month. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 500K 750K 1M 1.5M 2M 3M 4M 5M 5M+

Starter

For businesses wanting to get started with experimentation

A/B Testing
Split URL Testing
Mobile Website Testing
Unlimited Concurrent Experiments
Limited Variations
Limited Goals/ Metrics
Visual Editor
Code Editor
Add/ Edit Elements
Multi-Page campaigns
Multi Arm Bandit
URL & Device Targeting
Preview Variations
Traffic Allocation
Email Support
US and EU Data Center Available
Unlimited Account Members

View all features↓

Growth

For small businesses looking to expand their optimization program.

Everything in STARTER Plus
Unlimited Variations
Unlimited Goals/Metrics
OS Targeting
User Type Targeting
Traffic Source Targeting
Elements Library
Limited Version History
Download Summary Report
Share Report
Create Sub-Accounts
Add-Ons Available
Chat Support

View all features↓

Pro

For mid sized businesses seeking to scale their optimization process.

Everything in GROWTH Plus
Multivariate Testing
Multi-Browser QA
Multi-Device Campaigns
Cross-Domain Campaigns
Geo & Cookie Targeting
Query & UTM Parameter Targeting
Browser & Screen Resolution Targeting
Attributes List Targeting
Geo Report Filter
Device & OS Report Filter
Traffic Source Report Filter
Unlimited Campaign Version History
Apply & Save Conditional Filters
Campaign Scheduling
Phone support

View all features↓

Enterprise

For large teams, agencies, & enterprises focused on optimization.

Everything in PRO Plus
Personalized Text
Widget Library
Widget Triggers
Campaign Activation Triggers
Mutually Exclusive Groups
Self Hosting
Behaviorial Targeting
IP Targeting
Download Detailed Report
Single Sign On (SSO)
API Access
Dedicated Account Manager
Onboarding and Training

View all features↓

We give you a full-featured trial for 30 days, after which you can continue using the product free using the starter plan.

Explore our feature comparison or contact sales for the perfect plan!

Feature List

Detailed product features per plan

Show Differences Only

Starter

Growth

Pro

Enterprise

Campaign Types

AB Testing

Build and compare variations of your website to analytically determine the better performing version.

Split URL Testing

Compare various versions of your website hosted on multiple URLs by distributing website traffic among them to determine the highest-performing variation.

Multivariate(MVT) Testing

Simultaneously modify multiple variables to test a hypothesis and determine the best-performing combination of variations.

Editor

No. of Concurrent Campaigns

Total number of tests you can run on your account concurrently.

Unlimited

No. of Variations

Total number of variations you can create for a test.

Upto 3

Unlimited

Visual Editor

Utilize the powerful WYSIWYG point-and-click visual editor to create and edit variations with ease, eliminating the dependency on IT.

Code Editor

Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery.

AI-Based Text Recommendations

Generate alternate text recommendations for the existing copy on your website.

Add/ Edit Elements

Add new or edit UI elements to your webpage.

Preview Variation(s)

Conduct a quality review of the variations by previewing them to verify that all modifications have been applied to the website before going live.

Multi-Page Campaigns

Easily apply the same experience to multiple pages with a single click, eliminating the need for manual duplication of changes across pages.

Selective-Page Campaigns

Apply changes only on the page you edited, even if the campaign includes multiple pages.

Multi-Device Campaigns

Tailor modifications to specific devices or apply them consistently across all devices.

Add Campaign JS

Run a custom code for the entire campaign regardless of which variation the users sees.

Personalized Text

Personalize the text on your webpage with customer-specific behavioral or demographic data.

Editor Library

Elements Library

Library of customizable pre-designed UI elements like list item, content block, buttons, etc.

Save Modifications to Library

Save and reuse modifications made to web elements to easily apply the same changes to similar elements without having to recreate them.

Save Elements to Library

Use the click-and-save feature to store UI elements, such as text blocks, buttons, banners, and pop-ups, in the library for future reuse.

Widgets Library

Create customizable banners, pop-ups, and other web page elements with images and forms, directly within the VWO Visual Editor, without coding.

Widget Triggers

Control when a widget appears, how often it appears, or does not appear when dismissed.

Campaign Settings

Goals/ Metrics

Configure and track goals in your VWO account.

Upto 5

Unlimited

Traffic Allocation

Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the test.

Alerts

Set email alerts for account administrators to receive notifications for your VWO campaign related activities.

Multi Arm Bandit

Expose the better performing variation to more users long before the test reaches statistical significance thus reducing the opportunity cost.

Multi-Browser QA

Preview your tests across multiple browsers and validate them before launching the test.

Cross Domain Testing

Run tests on multiple domains within user journey, where user tracking and goals can be on one or more domains.

Scheduling

Schedule tests at specific time/date or create recurring schedule to run tests.

Mutually Exclusive Groups

Ensure that a user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play.

Self Hosting

Host VWO library and campaign setting files on your servers, easing your dependency on VWO servers.

Version History

View the changes that you’ve made to your campaign over its lifetime.

Last 3

No limit

Targeting

URL Targeting

Target users based on the URLs they land on.

Basic Device Targeting

Target users based on the device they use. Basic options like mobile, desktop, tablet available.

Traffic Source Targeting

Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the test page.

User Type Targeting

Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.

Basic Operating System Targeting

Target users based on their desktop OS. Basic options like macOS, Windows and Linux available.

Advanced Device Targeting

Target users based on the device they use. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. available.

Advanced Operating System Targeting

Target users based on their desktop OS. Advanced options like macOS, Windows, Linux, Unix, Windows 8 etc. available.

Browser Targeting

Target users based on their browser.

Screen Resolution Targeting

Target users based on their screen resolution.

User Agent Values Targeting

Target users based on user-agent values.

Geo Targeting

Target users from specific geographies or personalize website content for users from specific locations.

Cookie Based Targeting

Target users based on cookie values. It can be customized based on varying business needs.

Javascript Variable Targeting

Target user groups based on custom events that occur on your website using Javascript variables.

GTM Data Layer Variable Targeting

Target users based on the GTM Data Layer variable values available on the page

User Intent Targeting

Target users based on their intent of visiting your website using referral URLs.

Query Parameter Targeting

Target users based on their query parameters.

UTM Parameter Targeting

Target users based on UTM parameters such as UTM source, medium, campaign etc.

Time Based Targeting

Target users on your test page based on their arrival time and day of the week.

Saved User Segments

Access previously created user segments for efficient reuse in tests without the need for repeated creation.

Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Attributes List Targeting

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Behavioral Targeting

Target based on events, user behavior, and actions taken by the user on your website.

IP Based Targeting

Target users based on IP address.

Custom Attribute Targeting

Target user groups based on custom user properties or attributes that carry information about the visitor. These attributes can be configured using VWO Data360.

Custom Event Targeting

Target user groups based on custom events representing user activity on your website. These events can be configured using VWO Data360.

Triggers

Basic Page Viewed Trigger

Trigger a campaign when a visitor has viewed at least 1 page in a session.

Basic Time Spent Trigger

Trigger a campaign after a visitor has spent more than10 seconds on the page or 60 seconds in a session.

Basic Page Scroll Trigger

Trigger a campaign after a visitor has scrolled more than 50% of the page.

Basic Exit Intent Trigger

Trigger a campaign when a visitor is trying to close the page.

Advance Page Viewed Trigger

Trigger a campaign immediately or after a visitor has viewed a certain number of pages.

Advance Time Spent Trigger

Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page or a session.

Advance Page Scroll Trigger

Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page.

Advance Exit Intent Trigger

Trigger a campaign immediately or after a visitor is trying to close the page.

Conditional Triggers

Create advanced triggers by combining multiple trigger conditions using AND and OR.

Saved Triggers

Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.

Click Element Trigger

Trigger a campaign immediately or after a visitor has clicked on an element.

Form Submission Trigger

Trigger a campaign immediately or after a visitor has submitted a form.

Engagement Trigger

Trigger a campaign immediately or after there is engagement on the page.

New Session Trigger

Trigger a campaign immediately or after a new session is created.

Javascript Trigger

Write custom triggers using JavaScript to fire a campaign based on an event or a specific user action.

A/B Test Variation Trigger

Trigger a campaign immediately or after a visitor sees a specific A/B test variation.

Goal Based Trigger

Trigger a campaign immediately or after a particular goal you have configured in VWO is completed.

Event-Based Triggers

Trigger a campaign based on Data360 Events.

Advanced Trigger Logic

Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Campaign Activation Trigger

Control activation of campaigns using manual triggers by custom conditions in your website code.

Reports

Reporting Dashboard

See the results of your experiments on our Bayesian-powered reporting dashboard.

Goal Comparison

Compare multiple goals within the same report.

Download Summary CSV

Download the summary report to see the high level information about your test data.

Share Report

Share report with other VWO account users or even with people without VWO access.

Traffic Source Filters

Filter reports based on where your users came from (e.g. direct, paid, non-paid, email).

Device Filters

Filter reports based on the device your users use.

Operating System Filters

Filter reports based on the operating system your users use.

User Type Filters

Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.

UTM Parameter Filters

Filter reports based on UTM parameters such as UTM source, medium, campaign etc.

Query Parameter Filter

Filter reports based on query parameters.

Geo Filters

Filter reports for specific geographies.

Time Based Filters

Filter reports based on user arrival time or day of the week.

Saved Report Filters

Save your report filter as a segment and you can reuse this to slice reports faster in future .

Compare User Segments

Simultaneously visualize and compare two or more user segments in reports for far more comprehensive insights and decision-making.

Conditional Filters

Filter reports deeply by combining multiple segmentation conditions using AND and OR.

Advanced Reporting Logic

Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]

Report Segmentation

Slice and dice the report using the visitor’s unique attributes and pre-defined user segments created in VWO Data360 to analyze campaign performance. This is applicable if you have configured attributes and segments in VWO Data360.

Download Detailed CSV

Download detailed user reports in .csv format with complete segment data, goal completion and custom dimensions.

Custom Metrics Tracking

Unique User Actions

Track how many unique users trigger a specific event, like page visits, clicks, form submissions, etc.

Yes (except bounce rate and scroll depth)

Repeated User Action

Track the total number of times an event is triggered to count repeated actions by users, like form conversions.

Value of User Actions

Calculate the conversion of the event based on the value of property defined. You can track the first, last, minimum, or maximum value of event properties as the metric.

First Value

First, Last, Minimum, Maximum Value

Aggregate Value of User Actions

Tracks the sum or average of event properties as aggregate metrics—for example, average order value or revenue.

Average, Sum

VWO Plan

Observations

Record observations to help identify problems and find possible solutions.

Observations with Automatic Snapshot

Automatically capture snapshots of the reports as you log observations.

Observation Plugin

Make quick observations and audit webpages while on them, all with a handy browser plug-in.

Hypotheses

Record a hypothesis basis your observations to be validated via a test.

Hypotheses Prioritization + Custom Workflows

Prioritize ideas based on importance, complexity, and ease of implementation. Customize your workflow to visualize progress.

Ideafactory

Take inspiration from hundreds of ideas, case studies, and other resources to develop your own strategy.

Platform & Account Management

Account Members

Add multiple people to the same account but with varying levels of access.

Unlimited

Workspaces

Create additional workspaces for different teams or digital assets. Very handy for large enterprises.

Data Management (VWO Data360)

Custom Attributes

Create and configure custom user properties or attributes that contain information about the visitor, such as logged-in user state.

Custom Events
Creation of New Events Create and configure events based on your specific business needs. For example, an abandoned cart event can be configured to track users who leave the cart without completing the purchase.	Unlimited	Unlimited	Unlimited	Unlimited
Additition of Events Property to Events Add event-specific properties, like server response time or session ended, to define the event.	10 per event	10 per event	10 per event	10 per event

User Segment Creation

Create audiences using standard and custom attributes already created using VWO Data360.

Unlimited

Visitor Profiles

Get insights about each visitor who has been part of active VWO Testing, Insights, Rollouts, and Personalize campaigns, including their visitor properties and events.

Unlimited

Audit

Populate all the current events, standard and custom, on your website. This helps to check if the events are tracked properly on your website.

Internal IP Exclusion

Users who access your website from these IP addresses will not be tracked in VWO.

Events Stored Per User

Per MTU quota of events stored or collected per user.

25 events stored per MTU*

50 events stored per MTU*

100 events stored per MTU*

200 events stored per MTU*

Pages

Classify your web pages into different categories to quickly create, manage and scale experiments specific to them.

Integrations

Seamlessly integrate with third-party tools.

API Access (rate limit of 60K/month)

Start and pause campaigns programmatically or pull test metrics into other dashboards.

*This denotes how events stored per user will have a limit in the future. This has not been implemented on the app, is representational, and does not affect current pricing. However, this will be applicable in the future for all customers as per their respective plans.

Security & Compliance

Data Storage

All VWO data is stored in one of the three data centers, as configured for the accounts

USA (NA), Belgium (EU), India (APAC)

2-Factor Authentication (2FA)

2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA.

Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

GDPR, HIPAA, CCPA, ISO 27001:2013, ISO 27001:2019, PCI DSS Compliant

VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs.

Account Alerts

Set email alerts for account administrators to receive notifications for your VWO account related activities.

Login Restriction

Restrict login into your VWO app to specific city/ region/ country/ IP address.

Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.

Support

Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

24 X 5

24 X 7

First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

12 hrs

4 hrs

Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a VWO support member to resolve your queries.

Customer Success

Self Paced Training Videos

Watch our recorded training videos for every feature as per your schedule.

Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

1-on-1 Onboarding & Training

Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.

Growth Plan

View details

A Monthly Tracked User (MTU) is a visitor who becomes part of a campaign powered by VWO in a billing month. Each VWO product maintains a separate quota of MTUs. There are specific products where shared MTUs can be bought as well.
Billing month is the period from when your contract starts to the same date in the following month. For example, if your contract starts on 27th Feb, 2022, your billing month would begin on the same date and conclude on 27th March, 2022.
Yes, you can buy a common MTU quota for all VWO products except VWO Insights. The quota consumption logic of Insights is different from other VWO products so its quota allocation has to be done separately. Kindly note that visitors will still be counted towards MTU on a per-product basis.
You can estimate the no. of MTUs you will need by looking at your Monthly Active User (MAU) count (including anonymous visitors). Depending on your requirement, you can purchase MTUs for your entire MAU count or a subset of it.
Visitors are counted towards MTU on a per-product basis. In the same billing month,
- If a visitor becomes a part of multiple campaigns of the same product, VWO will count them as a single MTU for that product.
- If a visitor becomes a part of campaign(s) of different VWO products, VWO will count them as a separate MTU for each product.
Please refer to this doc to understand the counting logic of all VWO products.
For VWO Testing - Web, you get the entire MTU quota upfront. However, as per your requirement, we can also ensure that the quota is refreshed on a monthly basis.
All your running tests and data capture will stop upon exhaustion of quota. Automatic extension of quota does not happen. To get more quota added, please get in touch with us.
No, unconsumed quota cannot be carried forward to the next billing cycle.
Yes, we have a Starter plan which is free for up to 50K MTU. Check the plan comparison section above to know the features included in this plan.
Yes, there is a full-featured free trial for VWO which means you will be able to access all the VWO products, including VWO Testing - Web, during the trial period.
VWO Testing - Web pricing is based on the number of MTUs you choose. Please refer to the VWO Testing - Web section above and use the MTU slider to find out the price against each plan.
We support multiple options for payment. You can view the entire list here.
We have monthly, annual, & multi-year billing options available based on the plan tier. Starter can be purchased as a monthly plan only; Growth can be purchased as monthly/ annual/ multi-year plans; Pro and Enterprise can only be purchased as annual/ multi-year plans.
Yes, VWO provides multiple currency options during the payment process. They are INR, AUD, CAD, GBP, EUR & JPY.
Yes, VWO has a Data Center in Belgium (europe-west1 of GCP) so you can comfortably store your data within the EU. Furthermore, all customers have a choice to choose between US & EU Data Center when they sign up with us.
VWO supports customers from all over the globe and does not have a usage limitation for any country except a few. Those countries are China, Crimea, Cuba, Iran, Myanmar, North Korea, Sudan, and Syria.
The aforementioned three products differ in the sense that they help you run experiments in different places.
VWO Testing - Web helps you run experiments on desktop website, mobile website, and latest SPAs.
VWO Testing - Mobile App helps you run experiments on mobile apps i.e. native iOS & Android applications.
VWO Testing - Server Side helps you run experiments on new product launches and progressively rollout new features.
Depending on your use-case, you can subscribe to the right product or a bundle.
Yes, VWO supports cross-domain tracking. You can enable multiple domains for a test and track goal conversions across all of them.
Yes, VWO provides a discount on combo deals and longer contracts. Please get in touch to know more.
Yes, VWO supports non-profits by giving them preferential pricing on all VWO plans. If you’re one such organization looking for customized pricing of VWO, get in touch with us.
Account level add-ons apply at an account level and hence once purchased, are available to all existing products.
Product level add-ons apply at a product level and hence once purchased, are available to only specific products.
No, an account level add-on is applicable to all products. You don’t need to buy it individually for each product.
No, add-ons are only available in Growth, Pro, and Enterprise plans.
The VWO Starter plan allows you to access campaign data from the past 90 days on a rolling basis. This means that you can see data for the previous 90-day period at any given time, but as new data is collected, the oldest data will no longer be available. However, once a campaign is paused/ stopped, the campaign summary data will be available forever.
After you downgrade to the Starter plan, only the campaign data from the last 90 days will be retained and the older data will be automatically purged on a rolling basis. For campaigns that were paused/ stopped more than 90 days before the activation of the starter plan, the campaign summary data will be available forever.
After you upgrade to a higher Testing plan, your existing campaign's data from the last 90 days will be carried forward and your campaigns will start saving data for more than 90 days as well.
The number of events that our customers can store per MTU will be limited in the future based on the plan they have purchased. This adjustment is currently pending implementation within the application and does not impact the pricing structures of our existing VWO Data360 users. However, this will be applicable in the future for all customers as per their respective plans.

Can't find your question here? Connect with us instantly!

VWO Testing - Mobile App

Improve user experiences for enjoyable in-app interactions and increased conversions on iOS and Android apps.

Monthly Tracked Users (MTU) What is MTU?

Select the number of unique visitors that you plan to test in a month. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 500K 750K 1M 1.5M 2M 3M 4M 5M 5M+

Enterprise

Best for teams to test hypotheses on mobile app and ramp up mobile engagement.

A/B Testing
Android & iOS SDKs available
Advanced Targeting
Report Filter
Goals Tracking
API Access
Single Sign On (SSO)
Email, Chat and Phone Support
Dedicated Account Manager
Onboarding and Training
US and EU Data Center Available
Unlimited Account Members

View all features↓

We give you a full-featured trial for 30 days, after which you can continue using the product free using the starter plan.

Explore our feature comparison or contact sales for the perfect plan!

Feature List

Detailed product features per plan

Enterprise

Campaign Types

AB Testing

Run complex experiments on touchpoints that significantly impact your key metrics with mobile app AB testing. Make data-driven changes that positively impact KPIs

Implementation

No. of Concurrent Campaigns

Total number of tests you can run on your account concurrently.

Unlimited

No. of Variations

Total number of variations you can create for a test.

Unlimited

Opensource SDKs

Easily integrate our SDK into your applications and run mobile app experiments seamlessly. VWO supports SDKs for both Android as well as iOS.

Configurable Errors & Messages Logging

VWOs SDKs have loggers to let your developers know what is happening during each test. The loggers enable developers to customize errors and messages according to business needs.

Preview Campaign

Conduct a quality review of the created experience by previewing them to verify that all modifications have been applied to the app before going live.

Goals

Conversion Goals

Track user actions goals like clicks, page views and more though conversion goals

Revenue Goals

Track user actions that have monetary implications such as order value, subscribe, upgrade and more through revenue goals

Global Goals

Track the same goal across multiple campaigns using the same goal identifier in your code-base.

Campaign Specific Goals

Track goals pertaining to just one campaign using unique goal identifiers

Campaign Settings

Traffic Allocation

Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the test.

Alerts

Set email alerts for account administrators to receive notifications for your VWO campaign related activities.

Multi Arm Bandit

Expose the better performing variation to more users long before the test reaches statistical significance thus reducing the opportunity cost.

Mutually Exclusive Groups

Ensure that any user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play.

Scheduling

Schedule tests at specific time/date or create recurring schedule to run tests.

Targeting

Device Targeting

Target users based on the device they use.

OS Version Targeting

Target users based on their OS version.

Screen Resolution Targeting

Target users based on their screen resolution.

Time Based Targeting

Target users on your app based on their arrival time and day of the week.

User Type Targeting

Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.

Geo Targeting

Target users or personalize content for users from specific countries.

Custom Variable Based Targeting

Use custom data, attributes or behaviors/events of a user from your own data sources to target a specific subset of users

Conditional Targeting

Develop advanced user segments by combining multiple segmentation conditions with AND/OR logic.

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Reports

Reporting Dashboard

See the results of your experiments on our Bayesian-powered reporting dashboard.

Share Report

Share report with other VWO account users or even with people without VWO access.

Report Segmentation

Custom Metrics Tracking

Unique User Actions

Track how many unique users trigger a specific event, like page visits, clicks, form submissions, etc.

Repeated User Action

Track the total number of times an event is triggered to count repeated actions by users, like form conversions.

Value of User Actions

Calculate the conversion of the event based on the value of property defined. You can track the first, last, minimum, or maximum value of event properties as the metric.

First, Last, Minimum, Maximum Value

Aggregate Value of User Actions

Tracks the sum or average of event properties as aggregate metrics—for example, average order value or revenue.

Average, Sum

Conditional Filters

Filter reports deeply by combining multiple segmentation conditions using AND and OR.

Advanced Reporting Logic

Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]

Compare User Segments

Simultaneously compare two or more user segments in reports for far more comprehensive insights and decision-making.

Download Summary CSV

Download the report summary to see high level information about your test data.

Download Detailed CSV

Download detailed user reports in .csv format with complete segment data, goal completion, and custom dimensions.

VWO Plan

Observations

Record observations to help identify problems and find possible solutions.

Observations with Automatic Snapshot

Automatically capture snapshots of the reports as you log observations.

Observation Plugin

Make quick observations and audit webpages while on them, all with a handy browser plug-in.

Hypotheses

Record a hypothesis basis your observations to be validated via a test.

Hypotheses Prioritization + Custom Workflows

Prioritize ideas based on importance, complexity, and ease of implementation. Customize your workflow to visualize progress.

Ideafactory

Take inspiration from hundreds of ideas, case studies, and other resources to develop your own strategy.

Platform & Account Management

Account Members

Add multiple people to the same account but with varying levels of access.

Unlimited

Workspaces

Create additional workspaces for different teams or digital assets. Very handy for large enterprises.

Data Management (VWO Data360)

Custom Attributes

Create and configure custom user properties or attributes that contain information about the visitor, such as logged-in user state.

Custom Events
Creation of New Events Create and configure events based on your specific business needs. For example, an abandoned cart event can be configured to track users who leave the cart without completing the purchase.	Unlimited
Additition of Events Property to Events Add event-specific properties, like server response time or session ended, to define the event.	10 per event

Visitor Profiles

Get insights about each visitor who has been part of active VWO Testing, Insights, Rollouts, and Personalize campaigns, including their visitor properties and events.

Unlimited

Audit

Populate all the current events, standard and custom, on your website. This helps to check if the events are tracked properly on your website.

Internal IP Exclusion

Users who access your app from these IP addresses will not be tracked in VWO.

Events Stored Per User

Per MTU quota of events stored or collected per user.

200 events stored per MTU*

Integrations

Seamlessly integrate with third-party tools.

API Access (rate limit of 60K/month)

Start and pause tests programmatically or pull campaign metrics into other dashboards.

Security & Compliance

Data Storage

All VWO data is stored in one of the three data centers, as configured for the accounts

USA (NA), Belgium (EU), India (APAC)

2-Factor Authentication (2FA)

2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA.

Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

GDPR, HIPAA, CCPA, ISO 27001:2013, ISO 27001:2019, PCI DSS Compliant

VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs.

Account Alerts

Set email alerts for account administrators to receive notifications for your VWO account related activities.

Login Restriction

Restrict login to specific city/region/country/IP address

Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.

Support

Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

24 * 7

First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

4 hours

Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a VWO support member to resolve your queries.

Customer Success

Self Paced Training Videos

Watch our recorded training videos for every feature as per your schedule.

Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

1-on-1 Onboarding & Training

Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.

Add-Ons

Boost Product Features with Add-Ons. Product add-ons are for specific products they have been purchased for, while account add-ons work across all.

Mutually Exclusive Groups

Get access to a pack of 10 mutually exclusive groups.

per month

Available With:

Enterprise Plan

View details

MTU Quota

Get access to 10,000 MTUs.

Available With:

Enterprise Plan

View details

Frequently Asked Questions

A Monthly Tracked User (MTU) is a visitor who becomes part of a campaign powered by VWO in a billing month. Each VWO product maintains a separate quota of MTUs. There are specific products where shared MTUs can be bought as well.
Billing month is the period from when your contract starts to the same date in the following month. For example, if your contract starts on 27th Feb, 2022, your billing month would begin on the same date and conclude on 27th March, 2022.
Yes, you can buy a common MTU quota for all VWO products except VWO Insights. The quota consumption logic of Insights is different from other VWO products so its quota allocation has to be done separately. Kindly note that visitors will still be counted towards MTU on a per-product basis.
You can estimate the no. of MTUs you will need by looking at your Monthly Active User (MAU) count (including anonymous visitors). Depending on your requirement, you can purchase MTUs for your entire MAU count or a subset of it.
Visitors are counted towards MTU on a per-product basis. In the same billing month,
- If a visitor becomes a part of multiple campaigns of the same product, VWO will count them as a single MTU for that product.
- If a visitor becomes a part of campaign(s) of different VWO products, VWO will count them as a separate MTU for each product.
Please refer to this doc to understand the counting logic of all VWO products.
For VWO Testing - Mobile App, you get the entire MTU quota upfront. However, as per your requirement, we can also ensure that the quota is refreshed on a monthly basis.
All your running tests and data capture will stop upon exhaustion of quota. Automatic extension of quota does not happen. To get more quota added, please get in touch with us
No, unconsumed quota cannot be carried forward to the next billing cycle.
No, there is no free plan for this product.
Yes, there is a full-featured free trial for VWO which means you will be able to access all the VWO products, including VWO Testing - Mobile App during the trial period.
VWO Testing - Mobile App pricing is based on the number of MTUs you choose. Please refer to the VWO Testing - Mobile App section above and use the MTU slider to find out the price against each plan.
We support multiple options for payment. You can visit the entire list here.
Yes, VWO provides multiple currency options during the payment process. They are INR, AUD, CAD, GBP, EUR & JPY.
VWO Testing - Mobile App can only be purchased as annual/ multi-year plans.
Yes, VWO has a Data Center in Belgium (europe-west1 of GCP) so you can comfortably store your data within the EU. Furthermore, all customers have a choice to choose between US & EU Data Center when they sign up with us.
VWO supports customers from all over the globe and does not have a usage limitation for any country except a few. Those countries are China, Crimea, Cuba, Iran, Myanmar, North Korea, Sudan, and Syria.
The aforementioned three products differ in the sense that they help you run experiments in different places.
VWO Testing - Web helps you run experiments on desktop website, mobile website, and latest SPAs.
VWO Testing - Mobile helps you run experiments on mobile apps i.e. native iOS & Android applications.
VWO Testing - Server Side helps you run experiments on new product launches and progressively rollout new features.
Depending on your use-case, you can subscribe to the right product or a bundle.
Yes, VWO provides a discount on combo deals and longer contracts. Please get in touch to know more.
Yes, VWO supports non-profits by giving them preferential pricing on all VWO plans. If you’re one such organization looking for customized pricing of VWO, get in touch with us.
The number of events that our customers can store per MTU will be limited in the future based on the plan they have purchased. This adjustment is currently pending implementation within the application and does not impact the pricing structures of our existing VWO Data360 users. However, this will be applicable in the future for all customers as per their respective plans.

Can't find your question here? Connect with us instantly!

VWO Testing - Server Side

Test and roll out complex features with minimal risk across any tech stack or device.

Monthly Tracked Users (MTU) What is MTU?

Select the number of unique visitors that you plan to test in a month. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 500K 750K 1M 1.5M 2M 3M 4M 5M 5M+

Starter

For businesses wanting to get started with server side experimentation.

Open-Source SDKs in 8+ Languages
A/B Testing
Limited flags
Feature Rollouts
Limited Concurrent experiments
Limited Variations
Limited Metrics
Multi Arm Bandit
Traffic Allocation
User Whitelisting
Activity Monitoring
Email Support
US, EU, and India Data Center Available
Unlimited Account Members
Knowledge Base

View all features↓

Growth

For small businesses looking to expand their server-side experimentation program.

Everything in STARTER Plus
Unlimited Concurrent Experiments
Unlimited Variations
Unlimited Metrics
Limited Version History
Download Summary Report
Share Report
1 Sub Account
Add-Ons Available
Chat Support

View all features↓

Pro

For mid-sized businesses looking to scale their server-side optimization program.

Everything in GROWTH Plus
Feature Tests
Unlimited feature flags
Scheduled rollouts
Custom Variable Targeting
Custom Segments
Saved User Segments
Conditional Targeting
Report filters
Environment filter
Environment specific decision
Saved Report Filters
Compare User Segments
Apply & Save Conditional Filters
3 Sub Accounts
Campaign Scheduling
Web Hooks
Phone support

View all features↓

Enterprise

For large teams, agencies, & enterprise businesses looking to run mature server side optimization programs.

Everything in PRO Plus
10 Mutually Exclusive Groups
Advanced Targeting Logic
Advanced Reporting Filiters
Custom Dimensions (upto 50)
Detailed CSV Report Download
5 Sub Accounts
API Access
Single Sign On (SSO)
24*7 Support
Dedicated Account Manager
1-to-1 Onboarding and Training

View all features↓

We give you a full-featured trial for 30 days, after which you can continue using the product free using the starter plan.

Explore our feature comparison or contact sales for the perfect plan!

Feature List

Detailed product features per plan

Show Differences Only

Starter

Growth

Pro

Enterprise

Campaign Types

AB Testing

Build and compare different variations of user journey flows and not just visual changes. Analytically determine the better-performing variation and use it to impact important KPIs positively.

Feature Rollouts

Release features in a phased manner using feature flags to minimize deployment risk and server load.

Feature Tests

Test multiple variable values for a feature to determine the most optimal value.

Implementation

Projects

Create projects to manage multiple business use cases.

Unlimited

Environments

Configure multiple environments under each project to run tests in simulated environments. Ensure your changes are of production-ready quality and roll out changes confidently.

Unlimited

No. of Concurrent Campaigns

Total number of tests you can run on your account.

1 each

Unlimited

Unllimited

No. of Variations

Total number of variations you can create for a test.

Upto 2

Unlimited

Configurable Errors & Messages Logging

VWO's SDKs have loggers to let your developers know what is happening during each test. The loggers enable them to customize errors and messages according to business needs.

Cross Channel Testing

Run complex tests across multiple channels with 100% consistency of user experience covering all channels.

Opensource SDKs

Easily integrate our SDK into your applications and run server side experiments seamlessly. VWO supports 8 SDKs currently for your server-side testing: .NET, Go, Java, JavaScript, Node.js, PHP, Python, Ruby.

Event Batching

Event Batching enables VWO SDK to process the events for visitors and goal tracking, place them in a queue, and dispatch them in a single network request to the VWO servers.

Campaign Settings

Traffic Allocation

Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the campaign.

Alerts

Set email alerts for account administrators to receive notifications for your VWO campaign-related activities.

Multi Arm Bandit

Expose the better performing variation to more users long before the test reaches statistical significance thus reducing the opportunity cost.

Activity Timeline

View the changes that you’ve made to your campaign over its lifetime.

Metrics

Configure and track metrics that you wish to optimize via experiments in your VWO account.

Upto 5

Scheduling

Schedule tests at specific time/date or create recurring schedules to run tests.

Mutually Exclusive Groups

Ensure that any user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play.

Feature Management

Feature Variable Dashboard

Get a bird's eye view of the feature variables you have under each feature.

Feature test variations

Number of variable values for a feature test to determine the most optimal value.

Unlimited

Feature Flags

Use feature flags to toggle a feature variable on or off for your testing with just a click.

Scheduled Rollouts

Schedule rollouts of new features or updates at a future time for a coordinated release process.

Targeting

User Whitelisting

Ensure certain users are always served a specific variation by whitelisting the users based on their userID.

Custom Variable Targeting

Serve users a specific variation based on the value of a specific custom variable associated with them.

Custom Segments

Create segments based on conditions to target specific cohorts of users that you want to make part of your tests.

Saved User Segments

Access previously created user segments for efficient reuse in tests without the need for repeated creation.

Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device].

Reports

Reporting Dashboard

See the results of your experiments on our Bayesian-powered reporting dashboard.

Metric Comparison

Compare multiple metrics within the same report.

Bot-filtering by user agent

Get clean reports by identifying bot user agents and automatically excluding them from your campaigns.

Environment Filters

Get reports specific to each of your environments to understand how users from different environments are behaving on the same tests

Download Summary CSV

Download the summary report to see the high level information about your test data.

Share Report

Share report with other VWO account users or even with people without VWO access.

Saved Report Filters

Save commonly used combinations of report filters as user segments for more efficient slicing and dicing of reports in the future.

Compare User Segments

Simultaneously visualize and compare two or more user segments in reports for far more comprehensive insights and decision-making.

Conditional Filters

Filter reports deeply by combining multiple segmentation conditions using AND and OR.

Advanced Reporting Logic

Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device].

Report Segmentation

Custom Metrics Tracking

Unique User Actions

Track how many unique users trigger a specific event, like page visits, clicks, form submissions, etc.

Yes (except bounce rate and scroll depth)

Repeated User Action

Track the total number of times an event is triggered to count repeated actions by users, like form conversions.

Value of User Actions

Calculate the conversion of the event based on the value of property defined. You can track the first, last, minimum, or maximum value of event properties as the metric.

First value

First, Last, Minimum, Maximum Value

Aggregate Value of User Actions

Tracks the sum or average of event properties as aggregate metrics—for example, average order value or revenue.

Average, Sum

Download Detailed CSV

Download detailed user reports in .csv format with complete segment data, goal completion and custom dimensions.

VWO Plan

Observations

Record observations to help identify problems and find possible solutions.

Observations with Automatic Snapshot

Automatically capture snapshots of the reports as you log observations.

Observation Plugin

Make quick observations and audit webpages while on them, all with a handy browser plug-in.

Hypotheses

Record a hypothesis basis your observations to be validated via a test.

Hypotheses Prioritization + Custom Workflows

Prioritize ideas based on importance, complexity, and ease of implementation. Customize your workflow to visualize progress.

Ideafactory

Take inspiration from hundreds of ideas, case studies, and other resources to develop your own strategy.

Platform & Account Management

Data Management (VWO Data360)

Custom Attributes

Create and configure custom user properties or attributes that contain information about the visitor, such as logged-in user state.

Custom Events
Creation of New Events Create and configure events based on your specific business needs. For example, an abandoned cart event can be configured to track users who leave the cart without completing the purchase.	Unlimited	Unlimited	Unlimited	Unlimited
Additition of Events Property to Events Add event-specific properties, like server response time or session ended, to define the event.	10 per event	10 per event	10 per event	10 per event

Visitor Profiles

Get insights about each visitor who has been part of active VWO Testing, Insights, Rollouts, and Personalize campaigns, including their visitor properties and events.

Unlimited

Audit

Populate all the current events, standard and custom, on your website. This helps to check if the events are tracked properly on your website.

Account Members

Add multiple people to the same account but with varying levels of access.

Unlimited

Internal IP Exclusion

Users who access your website from these IP addresses will not be tracked in VWO.

Events Stored Per User

Per MTU quota of events stored or collected per user.

25 events stored per MTU*

50 events stored per MTU*

100 events stored per MTU*

200 events stored per MTU*

Integrations

Seamlessly integrate with third-party tools.

Webhooks

Ensure your tests always run with the latest VWO setting files by enabling webhooks for campaigns

Workspaces

Create additional workspaces for different teams or digital assets. Very handy for large enterprises.

API Access (rate limit of 60K/month)

Start and pause tests programmatically or pull test metrics into other dashboards

Security & Compliance

Data Storage

All VWO data is stored in one of the three data centers, as configured for the accounts.

USA (NA), Belgium (EU), India (APAC)

2-Factor Authentication (2FA)

2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA.

Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

GDPR, HIPAA, CCPA, ISO 27001:2013, ISO 27001:2019, PCI DSS Compliant

VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs.

Account Alerts

Set email alerts for account administrators to receive notifications for your VWO account-related activities.

Login Restriction

Restrict login to specific city/region/country/IP address.

Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate users from your organization.

Support

Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

24 * 5

24 * 7

First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

12 hours

4 hours

Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Developer Documentation

Developer documentation helps developers understand how they can use different APIs in the SDK for their experiments.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a VWO support member to resolve your queries

Customer Success

Self Paced Training Videos

Watch our recorded training videos for every feature as per your schedule.

Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

1-on-1 Onboarding & Training

Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.

Add-Ons

Boost Product Features with Add-Ons. Product add-ons are for specific products they have been purchased for, while account add-ons work across all.

Reporting Plus

Get access to enterprise level reporting features.

per month

Available With:

Growth Plan, Pro Plan

View details

Mutually Exclusive Groups

Get access to a pack of 10 mutually exclusive groups.

per month

Available With:

Enterprise Plan

View details

A Monthly Tracked User (MTU) is a visitor who becomes part of a campaign powered by VWO in a billing month. Each VWO product maintains a separate quota of MTUs. There are specific products where shared MTUs can be bought as well.
Billing month is the period from when your contract starts to the same date in the following month. For example, if your contract starts on 27th Feb, 2022, your billing month would begin on the same date and conclude on 27th March, 2022.
Yes, you can buy a common MTU quota for all VWO products except VWO Insights. The quota consumption logic of Insights is different from other VWO products so its quota allocation has to be done separately. Kindly note that visitors will still be counted towards MTU on a per-product basis.
You can estimate the no. of MTUs you will need by looking at your Monthly Active User (MAU) count (including anonymous visitors). Depending on your requirement, you can purchase MTUs for your entire MAU count or a subset of it.
Visitors are counted towards MTU on a per-product basis. In the same billing month,
- If a visitor becomes a part of multiple campaigns of the same product, VWO will count them as a single MTU for that product.
- If a visitor becomes a part of campaign(s) of different VWO products, VWO will count them as a separate MTU for each product.
Please refer to this doc to understand the counting logic of all VWO products.
For VWO Testing - Server Side, you get the entire MTU quota upfront. However, as per your requirement, we can also ensure that the quota is refreshed on a monthly basis.
All your running tests and data capture will stop upon exhaustion of quota. Automatic extension of quota does not happen. To get more quota added, please get in touch with us
No, unconsumed quota cannot be carried forward to the next billing cycle. Please refer to the doc here
No, there is no free plan for this product.
Yes, there is a full-featured free trial for VWO which means you will be able to access all the VWO products, including VWO Testing - Server Side, during the trial period.
VWO Testing - Server Side pricing is based on the number of MTUs you choose. Please refer to the VWO Testing - Server Side section above and use the MTU slider to find out the price against each plan.
We support multiple options for payment. You can view the entire list here.
Yes, VWO provides multiple currency options during the payment process. They are INR, AUD, CAD, GBP, EUR & JPY.
VWO Testing - Server Side can only be purchased as annual/ multi-year plans.
Yes, VWO has a Data Center in Belgium (europe-west1 of GCP) so you can comfortably store your data within the EU. Furthermore, all customers have a choice to choose between US & EU Data Center when they sign up with us.
VWO supports customers from all over the globe and does not have a usage limitation for any country except a few. Those countries are China, Crimea, Cuba, Iran, Myanmar, North Korea, Sudan, and Syria.
The aforementioned three products differ in the sense that they help you run experiments in different places.
VWO Testing - Web helps you run experiments on desktop website, mobile website, and latest SPAs.
VWO Testing - Mobile helps you run experiments on mobile apps i.e. native iOS & Android applications.
VWO Testing - Server Side helps you run experiments on new product launches and progressively rollout new features.
Depending on your use-case, you can subscribe to the right product or a bundle.
Yes, VWO provides a discount on combo deals and longer contracts. Please get in touch to know more.
Yes, VWO supports non-profits by giving them preferential pricing on all VWO plans. If you’re one such organization looking for customized pricing of VWO, get in touch with us.
The number of events that our customers can store per MTU will be limited in the future based on the plan they have purchased. This adjustment is currently pending implementation within the application and does not impact the pricing structures of our existing VWO Data360 users. However, this will be applicable in the future for all customers as per their respective plans.

Can't find your question here? Connect with us instantly!

VWO Insights - Web

Understand why users don't convert or engage on your website with session recordings, heatmaps, form analytics, and surveys.

Monthly Tracked Users (MTU) What is MTU?

Select the number of unique visitors that you plan to analyze in a month. This can be a subset of your monthly total traffic.

5K 10K 50K 100K 250K 500K 750K 1M 1.5M 2M 2M+

Starter

For businesses wanting to get started with user behavior analysis.

Cross-Device Heatmaps & Recordings
Page & Session Level Recordings
Heatmaps & Clickmaps
Form Analytics
Website Surveys
URL Targeting
Device Report Filters
Email Support
US and EU Data Center Available
7 Day Data Retention
Unlimited Account Members

View all features↓

Growth

For small businesses looking to expand their user behavior analysis.

Everything in STARTER Plus
Unlimited Recordings
Goals & Funnels
A/B Test Variation Heatmaps
Share Heatmaps & Recordings
Form Filling Time & Drop-off Field Reports
Page, Session, Click Based Survey Triggers
Survey Positioning & Themes
Multi-language Survey Support
Source, OS, Visitor-type Filters
1-Month Data Retention
Add-ons Available
Chat Support

View all features↓

Pro

For mid sized businesses seeking to scale their user behavior analysis.

Everything in GROWTH Plus
Insights Dashboard
Funnel Drop-off Heatmaps & Recordings
Browsable & Dynamic Heatmaps
Scrollmaps
Download Heatmaps & Recordings
Exit-intent, Scroll Survey Triggers
NPS Surveys
Form Refilled & Ignored Fields Reports
OS, User and Traffic Targeting
Geo Targeting
Cookie Based Targeting
Attributes List Targeting
Struggles, Page & Session Filters
2-Months Data Retention
Phone Support

View all features↓

Enterprise

For large teams, agencies, & enterprises focused on user behavior analysis.

Everything in PRO Plus
Survey Recordings
Survey Logic & Whitelabelling
Custom Survey Triggers
Behavioral & IP-based Targeting
Complex Targeting & Reporting Logic
API Access
Single Sign On (SSO)
3-Month Data Retention
Dedicated Account Manager
Onboarding & Training

View all features↓

We give you a full-featured trial for 30 days, after which you can continue using the product free using the starter plan.

Explore our feature comparison or contact sales for the perfect plan!

Feature List

Detailed product features per plan

Show Differences Only

Starter

Growth

Pro

Enterprise

Goals

No. of Active Goals

The number of goals that you can configure and track in your VWO account.

Track Standard Events

Track page visits, clicks, form submits & purchases on your website.

Goal Reporting

Check goal performance over a period of time with goal metrics like total conversions, conversion rate, etc.

Share Report

Share the goal conversion report with other VWO account users or even with people without VWO access.

Track Custom Events

Set up custom triggers on your website to track your events in VWO. For ex - video played, session time > 30 secs, etc.

Funnel Drop-off Filters

Filter reports based on users who dropped off from a funnel.

A/B Test Variation Filters

Filter reports based on users who were part of a test campaign or saw a particular test variation.

Goal Reporting Filters

Filter your reports based on a weekday, time of day, goal URL, goal revenue, etc.

Conversion Heatmaps & Recordings

Check heatmaps and recordings of users who converted or didn't convert for the goal.

Funnels

No. of Active Funnels

The number of funnels that are active and tracking data within your account.

Funnel Reporting

Check funnel performance over a period of time to see how users move through the stages of funnels and when they drop-off.

Share Report

Share the funnel conversion report with other VWO account users or even with people without VWO access.

Funnel Drop-off Filters

Filter reports based on users who dropped off from a funnel.

A/B Test Variation Filters

Filter reports based on users who were part of a test campaign or saw a particular test variation.

Funnel Reporting Filters

Filter funnel reports to view data for specific days of the week, hours of the day, funnel revenue value etc.

Drop Off Heatmaps & Recordings

Check heatmaps and recordings of users who drop off from the funnel at any stage.

Heatmaps

No. of Heatmaps

Visualize users clicks with a colored overlay on top of your website page to identify hotspots of engagement.

Unlimited

Clickmap

Track clicks on specific elements and compare them to total clicks on a page or area.

Observations with Heatmap Screenshot

Note observations with automaticaly attached heatmap screenshots to enable easy collaboration.

Multi-Device Heatmaps

View heatmaps for desktop, tablet, or mobile websites.

A/B Test Variation Heatmap

View heatmap of a particular A/B test variation.

Share

Share heatmaps with observations to collaborate with other VWO account users or even with people without VWO access.

Download

Download heatmaps for offline sharing and viewing.

Heatmap Views

Create a heatmap view and quickly access heatmap data for specific pages and user segments without repeating the heatmap configuration.

Schedule Heatmap Views

Schedule data collection for heatmap views.

Scrollmap

Visualize how deep a user scrolls through your page to understand scroll depths.

Browsable Heatmap

View heatmaps of different pages, interactive elements(such as popups, modals, and menus), and pages behind logins as you navigate your website.

Funnel Drop-off Filters

Filter heatmaps based on users who dropped off from a funnel.

Click Area

Just click, drag and select multiple areas on the page to directly compare their engagement.

Element List

Displays a list of both visible and hidden elements with their types and show clicks on each from highest to lowest.

Recordings

No. of Recordings

Number of recordings you can have for your Monthly Tracked Users (MTU).

Unlimited

Page / Session / User Recordings

Watch recordings of a page, a session or all sessions of a user consisting of multiple pages.

Multi-Device Recordings

View recordings of all user sessions on desktop, tablet, or mobile.

Observations with Recording Moment Link

Note observations with automatically tagged moment in recordings to enable easy collaboration.

Anonymize or Whitelist Elements

Customize what is shown or hidden in recordings, and anonymize key presses by default.

Saved Recordings

The number of recordings you can store in VWO for later viewing.

100

250

1000

Asset Snapshoting

Save snapshot of externally loaded style files to prevent breaking of session recordings due to changes in the external files.

Share

Share recordings with observations to collaborate with other VWO account users or even with people without VWO access.

Download

Download recordings for offline sharing and viewing.

Recording Views

Create a recording view and quickly access recordings for specific pages and user segments without repeating the recording configuration.

Schedule Recording Views

Schedule data collection for recording views.

Funnel Drop-off Filters

Filter recordings based on users who dropped off from a funnel.

A/B Test Variation Filters

Filter recordings based on users who were part of a test campaign or saw a particular test variation.

Session Filters

Filter recordings based on parameters like session duration, # of pages visited, etc.

Page Filters

Filter recordings based on parameters like entry page, exit page, visited page, etc.

Struggle Filters

Filter your recordings based on rage clicks, dead clicks, goal conversions, funnel drop-offs, or other events tracked by VWO.

Form Analysis

No. of Active Forms

No. of active forms you can simultaneously track at a given time.

Conversion Report

Track user drop-offs at different stages of form submission, from landing to interaction to submission.

Dropped Field Report

Percentage of users who dropped off on a field without submitting the form.

Share Report

Share form analysis report with other VWO account users or even with people without VWO access.

Total Time Report

Understand how long users stay on each field of a form.

A/B Test Variation Filters

Filter forms based on users who were part of a test campaign or saw a particular test variation.

Interaction Time Report

Understand how long users spend on a specific field while actively interacting with it.

Hesitation Time Report

Understand how long users spend on a specific field without actively interacting with it.

Refilled Field Report

Percentage of users who refilled a field on the form.

Ignored Field Report

Percentage of users who did not interact with a form field and submitted the form.

Schedule Form Tracking

Track form during a specific period.

Surveys

No. of Active Surveys

No. of active surveys within your account.

No. of Survey Responses

No. of survey responses that you can collect for your survey campaigns. With paid plans, No. of Survey Responses = (No. of Contract Months * MTU).

5000

As per MTU

No. of Questions per Survey

The number of questions you can ask per survey.

Unlimited

Response Types

Design survey with various response types including text, radio, checkboxes, etc.

Survey Report

Check how many users saw, attempted and completed the survey. Get a list of responses by questions and most frequently used words by users.

Question Bank

Choose from a repository of frequently asked questions to select an appropriate question.

Support for Multiple Languages

Ask questions to your users in their native language.

Survey Positioning

Trigger your survey either to the left bottom or right bottom of your page.

Survey Themes

Save time by styling your survey using any of the pre-built themes.

Share Report

Share survey report with other VWO account users or even with people without VWO access.

**NPS®

Run an NPS survey to gauge the likelihood of users recommending the website to others.

Customize Welcome / Thank you

Add custom messages for users taking the survey before and after completing it.

Custom Survey Themes

Add custom CSS to restyle and resize the surveys per your branding guidelines.

Download CSV

Download and share detailed reports with your stakeholders in .csv format.

Survey Views per User

Adjust the number of times a user should see the survey before it stops showing.

Schedule Surveys

Schedule surveys to show up during a period.

Remove VWO branding

Replace the VWO logo with your own logo.

Survey Analysis with Recordings

Watch recordings of user sessions in which they responded to a survey to understand why they gave specific responses.

Survey Logic

Make your surveys smarter by asking subsequent questions based on the responses given.

**Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

Survey Triggers

Basic Page Viewed Trigger

Trigger a survey when a visitor has viewed at least 1 page in a session.

Basic Time Spent Trigger

Trigger a survey after a visitor has spent more than 10 seconds on the page or 60 seconds in a session.

Basic Page Scroll Trigger

Trigger a survey after a visitor has scrolled more than 50% of the page.

Basic Exit Intent Trigger

Trigger a survey when a visitor is trying to close the page.

Advance Page Viewed Trigger

Trigger a survey immediately or after a visitor has viewed a certain number of pages.

Advance Time Spent Trigger

Trigger a survey immediately or after a visitor has spent a certain amount of time on a page.

Click Element Trigger

Trigger a survey immediately or after a visitor has clicked on an element.

Advanced Trigger Logic

Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Conditional Triggers

Create advanced triggers by combining multiple trigger conditions using AND and OR.

Saved Triggers

Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.

Advance Page Scroll Trigger

Trigger a survey immediately or after a visitor has scrolled a certain percentage of the page.

Advance Exit Intent Trigger

Trigger a survey immediately or after a visitor is trying to close the page.

A/B Test Variation Trigger

Trigger a survey immediately or after a visitor sees a specific A/B test variation.

Goal Based Trigger

Trigger a survey immediately or after a particular goal you have configured in VWO is completed.

Form Submission Trigger

Trigger a survey immediately or after a visitor has submitted a form.

Engagement Trigger

Trigger a survey immediately or after there is engagement on the page.

New Session Trigger

Trigger a survey immediately or after a new session is created.

Javascript Trigger

Write custom triggers using JavaScript to fire a survey based on an event or a specific user action.

Event-Based Triggers

Trigger a survey based on Data360 Events.

Targeting

URL Targeting

Target users based on the URLs they land on.

Device Targeting

Target users based on devices they use such as mobile, desktops or tablets.

Traffic Source Targeting

Target users based on the traffic source (e.g. direct, paid, non-paid, email)

User Type Targeting

Target new or returning users differently to study their behavior and personalize their experiences.

Operating System Targeting

Target users who are using a particular operating system such as Windows, Linux, etc.

Browser Targeting

Target users based on their browser.

Screen Resolution Targeting

Target users based on their screen resolution

User Agent Values Targeting

Target users based on user-agent values

Geo Targeting

Target users from specific geographies.

Cookie Based Targeting

Target users based on cookie values. It can be customized based on varying business needs.

Javascript Variable Targeting

Target user groups based on custom events that occur on your website using Javascript variables.

GTM Data Layer Variable Targeting

Target users based on the GTM Data Layer variable values available on the page

Query Parameter Targeting

Target users based on using query parameters.

UTM Parameter Targeting

Target users based on using UTM parameters such as UTM source, medium, campaign etc.

Time Based Targeting

Target users based on their arrival time and day of the week.

Saved User Segments

Access previously created user segments for efficient reuse in campaigns without the need for repeated creation.

Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Attributes List Targeting

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Behavioral Targeting

Target based on events, user behavior, and actions taken by the user on your website.

IP Based Targeting

Target users based on IP address(s).

Custom Event Targeting

Target user groups based on custom events representing user activity on your website. These events can be configured using VWO Data360.

Reporting

Device Filters

Filter reports based on what device your users use.

Traffic Source Filters

Filter reports based on where your users came from (e.g. direct, paid, non-paid, email).

Operating System Filters

Filter reports based on what operating system your users use.

User Type Filters

Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.

UTM Parameter Filters

Filter reports based on using UTM parameters such as UTM source, medium, campaign, etc.

Query Parameter Filter

Filter reports based on query parameters.

Geo Filters

Filter reports for specific geographies.

Time-based Filters

Filter reports based on user arrival time or day of the week.

Saved Report Filters

Save your report filter as a segment and you can reuse this to slice reports faster in future .

Conditional Filters

Filter reports deeply by combining multiple segmentation conditions using AND and OR.

Insights Dashboard

With neatly organized widgets, the dashboard proactively surfaces visitor experience across various pages and segments with quick links to take action.

Advanced Reporting Logic

Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]

Report Segmentation

VWO Plan

Observations

Record observations to help identify problems and find possible solutions.

Observations with Automatic Snapshot

Automatically capture snapshots of the reports as you log observations.

Observation Plugin

Make quick observations and audit webpages while on them, all with a handy browser plug-in.

Hypotheses

Record a hypothesis basis your observations to be validated via a test.

Hypotheses Prioritization + Custom Workflows

Prioritize ideas based on importance, complexity, and ease of implementation. Customize your workflow to visualize progress.

Ideafactory

Take inspiration from hundreds of ideas, case studies, and other resources to develop your own strategy.

Platform & Account Management

Account Members

Add multiple people to the same account but with varying levels of access.

Unlimited

Workspaces

Create additional workspaces for different teams or digital assets. Very handy for large enterprises.

Data Management (VWO Data360)

Custom Attributes

Create and configure custom user properties or attributes that contain information about the visitor, such as logged-in user state.

Custom Events
Creation of New Events Create and configure events based on your specific business needs. For example, an abandoned cart event can be configured to track users who leave the cart without completing the purchase.	Unlimited	Unlimited	Unlimited	Unlimited
Additition of Events Property to Events Add event-specific properties, like server response time or session ended, to define the event.	10 per event	10 per event	10 per event	10 per event

User Segment Creation

Create audiences using standard and custom attributes already created using VWO Data360.

Unlimited

Visitor Profiles

Get insights about each visitor who has been part of active VWO Testing, Insights, Rollouts, and Personalize campaigns, including their visitor properties and events.

Unlimited

Audit

Populate all the current events, standard and custom, on your website. This helps to check if the events are tracked properly on your website.

Internal IP Exclusion

Users who access your website from these IP addresses will not be tracked in VWO.

Events Stored Per User

Per MTU quota of events stored or collected per user.

25 events stored per MTU*

50 events stored per MTU*

100 events stored per MTU*

200 events stored per MTU*

Data Retention

The time until which your data is stored with VWO servers.

7 Days

1 month

2 months

3 months

Integrations

Seamlessly integrate with third-party tools.

API Access (rate limit of 60K/month)

Manage your VWO account operations with automation.

Security & Compliance

Data Storage

All VWO data is stored in one of the three data centers, as configured for the accounts

USA (NA), Belgium (EU), India (APAC)

2-Factor Authentication (2FA)

2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA.

Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

GDPR, HIPAA, CCPA, ISO 27001:2013, ISO 27001:2019, PCI DSS Compliant

VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs.

Account Alerts

Set email alerts for account administrators to receive notifications for your VWO account related activities.

Login Restriction

Restrict login to specific city/region/country/IP address.

Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.

Support

Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

24 X 5

24 X 7

First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

12 hrs

4 hrs

Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a VWO support member to resolve your queries.

Customer Success

Self Paced Training Videos

Watch our recorded training videos for every feature as per your schedule.

Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

1-on-1 Onboarding & Training

Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.

Growth Plan, Pro Plan, Enterprise Plan

View details

Frequently Asked Questions

A Monthly Tracked User (MTU) is a visitor who becomes part of a campaign powered by VWO in a billing month. Each VWO product maintains a separate quota of MTUs. There are specific products where shared MTUs can be bought as well.
Billing month is the period from when your contract starts to the same date in the following month. For example, if your contract starts on 27th Feb, 2022, your billing month would begin on the same date and conclude on 27th March, 2022.
Yes, you can buy a common MTU quota for all VWO products except VWO Insights. The quota consumption logic of Insights is different from other VWO products so its quota allocation has to be done separately. Kindly note that visitors will still be counted towards MTU on a per-product basis.
You can estimate the no. of MTUs you will need by looking at your Monthly Active User (MAU) count (including anonymous visitors). Depending on your requirement, you can purchase MTUs for your entire MAU count or a subset of it.
If you chose to purchase a subset of your MAU count, our sampling feature ensures that we sample visitors uniformly from the traffic coming to your website so that you get a representative set of your monthly traffic. Visitors are counted towards MTU on a per-product basis. In the same billing month, - If a visitor becomes a part of multiple campaigns of the same product, VWO will count them as a single MTU for that product. - If a visitor becomes a part of campaign(s) of different VWO products, VWO will count them as a separate MTU for each product.
Visitors are counted towards MTU on a per-product basis. In the same billing month,
- If a visitor becomes a part of multiple campaigns of the same product, VWO will count them as a single MTU for that product.
- If a visitor becomes a part of campaign(s) of different VWO products, VWO will count them as a separate MTU for each product.
Please refer to this doc to understand the counting logic of all VWO products.
For VWO Insights - Web, you get the MTU quota on a monthly basis.
MTU quota is dynamically distributed across the entire month and the user sampling adjusts automatically as per your incoming traffic. So you will never run out of Insights quota. Please check this doc to understand the methodology behind quota distribution.
MTU quota is dynamically distributed across the entire month and the user sampling adjusts automatically as per your incoming traffic. So there will never be unutilised Insights quota at the end of a month. Please check this doc to understand the methodology behind quota distribution.
If you purchase MTU quota for a subset of your MAU count, basis your website/mobile app traffic, VWO calculates a sample size and distributes your MTU quota to last through the month. Visit this link to understand our sampling methodology.
Yes, we have a Starter plan which is free for up to 5K MTU. Check the plan comparison section above to know the features included in this plan.
Yes, there is a full-featured free trial for VWO which means you will be able to access all the VWO products, along with VWO Insights, during the trial period.
VWO Insights pricing is based on the number of MTUs you choose. Please refer to the VWO Insights section above and use the MTU slider to find out the price against each plan.
We support multiple options for payment. You can view the entire list here.
We have monthly, annual, & multi-year billing options available based on the plan tier. Growth can be purchased as monthly/ annual/ multi-year plans; Pro and Enterprise can only be purchased as annual/ multi-year plans.
Yes, VWO provides multiple currency options during the payment process. They are INR, AUD, CAD, GBP, EUR & JPY.
Yes, VWO has a Data Center in Belgium (europe-west1 of GCP) so you can comfortably store your data within the EU. Furthermore, all customers have a choice to choose between US & EU Data Center when they sign up with us.
VWO supports customers from all over the globe and does not have a usage limitation for any country except a few. Those countries are China, Crimea, Cuba, Iran, Myanmar, North Korea, Sudan, and Syria.
No, it doesn't support cross-domain tracking.
Yes, VWO Insights support native Android and iOS apps with VWO Insights for Mobile Apps.
Yes, VWO provides a discount on combo deals and longer contracts. Please get in touch to know more.
Yes, VWO supports non-profits by giving them preferential pricing on all VWO plans. If you’re one such organization looking for customized pricing of VWO, get in touch with us.
No, add-ons are only available in Growth, Pro, and Enterprise plans.
Account level add-ons apply at an account level and hence once purchased, are available to all existing products.
Product level add-ons apply at a product level and hence once purchased, are available to only specific products.
No, an account level add-on is applicable to all products. You don’t need to buy it individually for each product.
The number of events that our customers can store per MTU will be limited in the future based on the plan they have purchased. This adjustment is currently pending implementation within the application and does not impact the pricing structures of our existing VWO Data360 users. However, this will be applicable in the future for all customers as per their respective plans.

Can't find your question here? Connect with us instantly!

VWO Insights - Mobile App

Analyze your Android & iOS mobile app users' behavior to uncover reasons for disengagement, troubleshoot issues, and reduce app abandonment.

Monthly Tracked Users (MTU) What is MTU?

Select the number of unique visitors that you plan to analyze in a month. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 500K 750K 1M 1.5M 2M 2M+

Enterprise

Best for teams to understand app users' behaviour and identify opportunities to grow app.

Session Recordings
Touch Heatmaps
App Crash/Unresponsive Sessions
Share & Download Recordings
Targetted Data Collection
Smart Sampling
User, Struggle, Engagement Filters
Filtering Logic & Conditions
User Profiles with Events Timeline
Custom Events
Single Sign On (SSO)
Email, Chat and Phone Support
Dedicated Account Manager
Onboarding and Training
US, EU and India Data Center Available
Unlimited Account Members

View all features↓

We give you a full-featured trial for 30 days, after which you can continue using the product free using the starter plan.

Explore our feature comparison or contact sales for the perfect plan!

Feature List

Detailed product features per plan

Enterprise

Recordings

No. of Recordings

Number of recordings you can have for your Monthly Tracked Users (MTU).

Unlimited

Screen / Session / User Recordings

Watch recordings of a screen, a session or all sessions of a user consisting of multiple screens.

Touch Heatmaps

Visualize users clicks with a colored overlay on top of your mobile app screen to identify hotspots of engagement.

Unlimited

Observations with Recording Moment Link

Note observations with automatically tagged moment in recordings to enable easy collaboration.

Modify Recording Speed

Slow down or fast forward recordings from a range of 0.5x to 4x.

Skip Pauses

Only show events in the recording, not user idle time.

User Journey Timeline

Follow all the user sessions, interactions and struggles in an event timeline tied up with user profile in one place.

Share - Recordings Dashboard

Share view URL of recordings dashboard with your team even if they are not a member of VWO account.

Share - Recording

Share recording with observations to collaborate with other VWO account users or even with people without VWO access.

Saved Recordings

The number of recordings you can store in VWO for later viewing.

1000

Download

Download recordings for offline sharing and viewing.

Configuration

Privacy By Default

All user-input data is automatically hidden and not recorded. You can change this setting on request.

Record ANR Moments

Record and filter user recordings for App Not Responding (ANR) moments.

Record App Crashes

Record all the crash events inside the app. You can filter recordings based on this event.

Hide App Elements

Customize what is shown or hidden in recordings using screens, views, text or tags. Anonymize key presses by default.

Smart Sampling

VWO uniformly distributes the consumption of MTU (Monthly Tracked Users) quota over the month so that you can scale without worrying about exhausting quota.

Targeting

Device Targeting

Target users based on devices they use such as mobile or tablets.

User Type Targeting

Target new or returning users differently to study their behavior and personalize their experiences.

Operating System Targeting

Target users who are using a particular operating system such as Android, iOS, etc.

App Version

Target users having a particular app version.

Screen Resolution Targeting

Target users based on their screen resolution.

Time Based Targeting

Target users based on their arrival time and day of the week.

Geo Targeting

Target users from specific geographies.

Network Speed

Collect data for users who have a certain internet connection like 3G, 4G etc.

Battery Percentage Targeting

Target users who have battery percentage above a certain threshold.

Custom Attribute Targeting

Target user groups based on custom user properties or attributes that carry information about the visitor. These attributes can be configured using VWO Data360.

Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device].

Reporting

Device Filters

Filter reports based on what device your users use.

Operating System Filters

Filter reports based on what operating system your users use, Android or iOS.

User Type Filters

Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.

User Unique ID Filters

Filter recordings of a specific user with his/her UUID generated by VWO.

User Language Filters

Filter recordings of users who speak a particular language.

Time-based Filters

Filter reports based on user arrival time or day of the week.

Screen Resolution Filters

Filter recordings of devices with a particular screen resolution. (e.g 1920*1080)

App Version Filters

Filter recordings of specific app version you released.

Geo Filters

Filter reports for specific geographies.

Session Duration Filters

Filter recordings of users who have spent a given amount of time in session.

Screen Count Filters

Filter recordings of users who have visited specific number of app screens.

Screen Viewed Filters

Understand users who have viewed a particular app screen.

App Crashed Filters

Understand the complete steps users' follow before they face app crashes.

App Not Responding Filters

Understand the complete steps users' follow before the app becomes unresponsive.

Network Change Filters

Understand the instances when users go offline or come back online while using your app.

Orientation Change Filters

Understand the instances when users change their orientation.

Custom Filters

Configure unique custom user attributes and events specific to your app and use them to filter recordings to understand behavior of specific users.

Conditional Filters

Combine filtering conditions with AND/OR logic.

Advanced Filter Logic

Use brackets to create complex filtering conditions unique to your business requirements.

VWO Plan

Observations

Record observations to help identify problems and find possible solutions.

Observations with Automatic Snapshot

Automatically capture snapshots of the reports as you log observations.

Observation Plugin

Make quick observations and audit webpages while on them, all with a handy browser plug-in.

Hypotheses

Record a hypothesis basis your observations to be validated via a test.

Hypotheses Prioritization + Custom Workflows

Prioritize ideas based on importance, complexity, and ease of implementation. Customize your workflow to visualize progress.

Ideafactory

Take inspiration from hundreds of ideas, case studies, and other resources to develop your own strategy.

Platform & Account Management

Account Members

Add multiple people to the same account but with varying levels of access.

Unlimited

Workspaces

Create additional workspaces for different teams or digital assets. Very handy for large enterprises.

Data Management (VWO Data360)

Custom Attributes

Create and configure custom user properties or attributes that contain information about the visitor, such as logged-in user state.

Custom Events
Creation of New Events Create and configure events based on your specific business needs. For example, an abandoned cart event can be configured to track users who leave the cart without completing the purchase.	Unlimited
Additition of Events Property to Events Add event-specific properties, like server response time or session ended, to define the event.	10 per event

Visitor Profiles

Get insights about each visitor who has been part of active VWO Testing, Insights, Rollouts, and Personalize campaigns, including their visitor properties and events.

Unlimited

Audit

Populate all the current events, standard and custom, on your website. This helps to check if the events are tracked properly on your website.

Events Stored Per User

Per MTU quota of events stored or collected per user.

200 events stored per MTU*

Data Retention

The time until which your data is stored with VWO servers.

3 Months

API Access (rate limit of 60K/month)

Manage your VWO account operations with automation.

Security & Compliance

Data Storage

All VWO data is stored in one of the three data centers, as configured for the accounts.

USA (NA), Belgium (EU), India (APAC)

2-Factor Authentication (2FA)

2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA.

GDPR, HIPAA, CCPA, ISO 27001:2013, ISO 27001:2019, PCI DSS Compliant

VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs.

Account Alerts

Set email alerts for account administrators to receive notifications for your VWO account related activities.

Login Restriction

Restrict login to specific city/region/country/IP address.

Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.

Support

Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

24 * 7

First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

4 Hours

Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a VWO support member to resolve your queries.

Customer Success

Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

1-on-1 Onboarding & Training

Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.

Add-Ons

Boost Product Features with Add-Ons. Product add-ons are for specific products they have been purchased for, while account add-ons work across all.

MTU Quota

Get access to 10,000 MTUs per month.

per month

Available With:

Enterprise Plan

View details

Frequently Asked Questions

Billing month is the period from when your contract starts to the same date the following month. For example, if your contract starts on 27th Feb, 2022, your billing month would begin on the same date and conclude on 27th March, 2022.
You can estimate the no. of MTUs by looking at your Monthly Active User (MAU) count. Depending on your requirement, you can purchase MTUs for your entire MAU count or a subset of it. If you chose to purchase a subset of your MAU count, our sampling feature ensures that we sample users uniformly from the traffic coming to your mobile app so that you get a representative set of your monthly traffic.
For VWO Insights - Mobile App, you get the MTU quota on a monthly basis.
MTU quota is dynamically distributed across the entire month and the user sampling adjusts automatically as per your incoming traffic. So you will never run out of Insights quota. Please check this doc to understand the methodology behind quota distribution.
MTU quota is dynamically distributed across the entire month and the user sampling adjusts automatically as per your incoming traffic. So there will never be unutilised Insights quota at the end of a month. Please check this doc to understand the methodology behind quota distribution.
If you purchase MTU quota for a subset of your MAU count, basis your mobile app traffic, VWO calculates a sample size and distributes your MTU quota to last through the month. Visit this link to understand our sampling methodology.
Yes, there is a full-featured free trial for VWO which means you will be able to access all the VWO products, along with VWO Insights, during the trial period. Also you can extend your free trial of VWO Insights - Mobile App for 90 days.
VWO Insights pricing is based on the number of MTUs you choose. Please refer to the VWO Insights section above and use the MTU slider to find out the price.
We support multiple options for payment. You can view the entire list here.
We have annual/ multi-year plans available for VWO Insights - Mobile App at the moment.
Yes, VWO provides multiple currency options during the payment process. They are INR, AUD, CAD, GBP, EUR & JPY.
Yes, VWO has a data center in India so you can comfortably store your data within India. Furthermore, we have data centers in US & EU as well to cater all requirements.
VWO supports customers from all over the globe and does not have a usage limitation for any country except a few. Those countries are China, Crimea, Cuba, Iran, Myanmar, North Korea, Sudan, and Syria.
Yes, it supports both the native SDKs. Flutter and React Native SDKs are coming soon.
Yes, VWO provides a discount on combo deals and longer contracts. Please get in touch to know more.
Yes, VWO supports non-profits & educational institutions by giving them preferential pricing on all VWO plans. If you’re one such organization looking for customized pricing of VWO, get in touch with us.
The number of events that our customers can store per MTU will be limited in the future based on the plan they have purchased. This adjustment is currently pending implementation within the application and does not impact the pricing structures of our existing VWO Data360 users. However, this will be applicable in the future for all customers as per their respective plans.

Can't find your question here? Connect with us instantly!

VWO Personalize

Provide thousands of unique journeys to the right audience at the right time and place. Personalize on all platforms: desktop, single-page, responsive, progressive web apps, and more.

Monthly Tracked Users (MTU) What is MTU?

Select the number of unique visitors on whom you plan to run personalization campaigns in a month. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 500K 750K 1M 1.5M 2M 3M 4M 5M 5M+

Starter

For businesses wanting to get started with personalization

Unlimited Campaigns
Visual Editor
Code Editor
Add/ Edit Elements
Widgets Library
AI-based Text Recommendations
Personalized Text
Traffic Allocation
Preview Campaign
Campaign Alerts
Multi-Page Campaigns
URL & Device Targeting
Query & UTM Parameter Targeting
Traffic Source Targeting
Limited Experiences
Limited Goals/Metrics
Login Restrictions
Email Support
US and EU Data Center Available
Unlimited Account Members

View all features↓

Growth

Get started with personalization to optimize your user experiences.

Everything in STARTER Plus
Unlimited Experiences
Unlimited Goals/Metrics
Elements Library
Experience Prioritization
OS Targeting
User Type Targeting
Download Summary Report
Share Report
Add-ons available
Chat Support
Limited Version History

View all features↓

Pro

For small to medium businesses looking to advance their personlization process.

Everything in GROWTH Plus
Selective-Page Campaigns
Multi-Browser QA
Multi-Device Campaigns
Cross-Domain Campaigns
Geo Targeting
Cookie & JS Variable Targeting
User Intent Targeting
Time Based Targeting
Conditional Targeting
Browser & Screen Resolution Targeting
User Agent Values Targeting
Saved User Segments
Save Modifications or Elements to Library
Geo Report Filter
Device & OS Report Filter
Traffic Source Report Filter
Campaign Scheduling
Unlimited Campaign Version History
Apply & Save Conditional Filters
Phone support

View all features↓

Enterprise

For large teams, agencies, & enterprises focused on personalization.

Everything in PRO Plus
Widget Triggers
Campaign Activation Triggers
Mutually Exclusive Groups
Behaviorial Targeting
IP Targeting
Download Detailed Report
Single Sign On (SSO)
API Access
Self Hosting
Dedicated Account Manager
Onboarding and Training

View all features↓

We give you a full-featured trial for 30 days, after which you can continue using the product free using the starter plan.

Explore our feature comparison or contact sales for the perfect plan!

Feature List

Detailed product features per plan

Show Differences Only

Starter

Growth

Pro

Enterprise

Editor

No. of Concurrent Campaigns

Create personalized experiences for rule-based audience segments.

Unlimited

No. of Experiences per Campaigns

Total number of experiences you can create for a personalization campaign

Unlimited

Visual Editor

Utilize the powerful WYSIWYG point-and-click visual editor to create and edit variations with ease, eliminating the dependency on IT.

Code Editor

Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery.

AI-Based Text Recommendations

Generate alternate text recommendations for the existing copy on your website.

Add/ Edit Elements

Add new or edit UI elements to your webpage.

Preview Campaign

Conduct a quality review of the created campaigns by previewing them to verify that all modifications have been applied to the website before going live.

Multi-Page Campaigns

Easily apply the same experience to multiple pages with a single click, eliminating the need for manual duplication of changes across pages.

Personalized Text

Personalize text on your webpage with customer-specific, demographic or any other available information.

Selective-Page Campaigns

Apply changes only on the page you edited, even if the campaign includes multiple pages.

Multi-Device Campaigns

Tailor modifications to specific devices or apply them consistently across all devices.

Add Campaign JS

Run a custom code for the entire campaign regardless of which variation the visitors see.

Editor Library

Elements Library

Library of customizable pre-designed UI elements like list item, content block, buttons, etc.

Save Modifications to Library

Save and reuse modifications made to web elements to easily apply the same changes to similar elements without having to recreate them.

Save Elements to Library

Use the click-and-save feature to store UI elements, such as text blocks, buttons, banners, and pop-ups, in the library for future reuse.

Widgets Library (Standard)

Use standard banners, pop-ups, and other web page elements with images and forms, directly within the VWO Visual Editor, without coding.

Widgets Library (Custom)

Create customizable banners, pop-ups, and other web page elements with images and forms, directly within the VWO Visual Editor, without coding.

Widget Triggers

Control when a widget appears, how often it appears, or does not appear when dismissed.

Campaign Settings

Goals/Metrics

Configure and track goals in your VWO account.

Upto 3

Unlimited

Traffic Allocation

Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the campaign.

Alerts

Set email alerts for account administrators to receive notifications for your VWO campaign related activities.

Experience Prioritization

Prioritize experience as a tiebreaker for visitors who qualify for multiple experiences.

Multi-Browser QA

Preview your campaigns across multiple browsers and validate them before launching the campaign.

Scheduling

Schedule campaigns at specific time/date or create recurring schedule to run campaigns.

Mutually Exclusive Groups

Ensure that a user doesn't participate in two or more running campaigns to eliminate result noise, bias, and campaign inter-play.

Self Hosting

Host VWO library and campaign setting files on your servers, easing your dependency on VWO servers.

Version History

View the changes that you've made to your campaign over its lifetime

Last 3

Unlimited

Variation Targeting

Traffic Source Targeting

Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the campaign page.

Basic Device Targeting

Target users based on the device they use. Basic options like mobile, desktop, tablet available.

Query Parameter Targeting

Target users based on query parameters.

UTM Parameter Targeting

Target users based on using UTM parameters such as UTM source, medium, campaign etc.

User Type Targeting

Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.

Basic Operating System Targeting

Target users based on their desktop OS. Basic options like macOS, Windows and Linux available.

Advanced Device Targeting

Target users based on the device they use. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. available.

Advanced Operating System Targeting

Target users based on their desktop OS. Advanced options like macOS, Windows, Linux, Unix, Windows 8 etc. available.

Advanced URL Based Targeting

Target visitors only when they first visit a specific URL in multi-page campaigns or you wish to target visitors who arrive on your test page via specific referral URLs

Browser Targeting

Target users based on their browser

Screen Resolution Targeting

Target users based on their screen resolution

User Agent Values Targeting

Target users based on user-agent values

Geo Targeting

Target users from specific geographies or personalize website content for users from specific locations.

Cookie Based Targeting

Target users based on cookie values. It can be customized based on varying business needs.

Javascript Variable Targeting

Target user groups based on custom events that occur on your website using Javascript variables.

User Intent Targeting

Target users based on their intent of visiting your website using search keywords or referral URLs.

Time Based Targeting

Target users on your campaign page based on their arrival time and day of the week.

Saved User Segments

Access previously created user segments for efficient reuse in campaigns without the need for repeated creation.

Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Behavioral Targeting

Target based on events, user behavior, and actions taken by the user on your website.

IP Based Targeting

Target users based on IP address.

Custom Attribute Targeting

Target user groups based on custom user properties or attributes that carry information about the visitor. These attributes can be configured using VWO Data360.

Custom Event Targeting

Target user groups based on custom events representing user activity on your website. These events can be configured using VWO Data360.

Attributes List Targeting

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

Targeting

URL Targeting

Target users based on the URLs they land on.

Experience Level Targeting

Target different experiences to different visitor segments as part of the same campaign.

Traffic Source Targeting

Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the campaign page.

Basic Device Targeting

Target users based on the device they use. Basic options like mobile, desktop, tablet available.

Query Parameter Targeting

Target users based on query parameters.

UTM Parameter Targeting

Target users based on using UTM parameters such as UTM source, medium, campaign etc.

User Type Targeting

Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.

Basic Operating System Targeting

Target users based on their desktop OS. Basic options like macOS, Windows and Linux available.

Advanced Device Targeting

Target users based on the device they use. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. available.

Advanced Operating System Targeting

Target users based on their desktop OS. Advanced options like macOS, Windows, Linux, Unix, Windows 8 etc. available.

Advanced URL Based Targeting

Target visitors only when they first visit a specific URL in multi-page campaigns or you wish to target visitors who arrive on your test page via specific referral URLs

Browser Targeting

Target users based on their browser

Screen Resolution Targeting

Target users based on their screen resolution

User Agent Values Targeting

Target users based on user-agent values

Geo Targeting

Target users from specific geographies or personalize website content for users from specific locations.

Cookie Based Targeting

Target users based on cookie values. It can be customized based on varying business needs.

Javascript Variable Targeting

Target user groups based on custom events that occur on your website using Javascript variables.

GTM Data Layer Variable Targeting

Target users based on the GTM Data Layer variable values available on the page

User Intent Targeting

Target users based on their intent of visiting your website using search keywords or referral URLs.

Time Based Targeting

Target users on your campaign page based on their arrival time and day of the week.

Saved User Segments

Access previously created user segments for efficient reuse in campaigns without the need for repeated creation.

Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Behavioral Targeting

Target based on events, user behavior, and actions taken by the user on your website.

IP Based Targeting

Target users based on IP address.

Custom Attribute Targeting

Target user groups based on custom user properties or attributes that carry information about the visitor. These attributes can be configured using VWO Data360.

Custom Event Targeting

Target user groups based on custom events representing user activity on your website. These events can be configured using VWO Data360.

Attributes List Targeting

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

Triggers

Basic Page Viewed Trigger

Trigger a campaign when a visitor has viewed at least 1 page in a session.

Basic Time Spent Trigger

Trigger a campaign after a visitor has spent more than10 seconds on the page or 60 seconds in a session.

Basic Page Scroll Trigger

Trigger a campaign after a visitor has scrolled more than 50% of the page.

Basic Exit Intent Trigger

Trigger a campaign when a visitor is trying to close the page.

Advance Page Viewed Trigger

Trigger a campaign immediately or after a visitor has viewed a certain number of pages.

Advance Time Spent Trigger

Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page or a session.

Advance Page Scroll Trigger

Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page.

Advance Exit Intent Trigger

Trigger a campaign immediately or after a visitor is trying to close the page.

Conditional Triggers

Create advanced triggers by combining multiple trigger conditions using AND and OR.

Saved Triggers

Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.

Click Element Trigger

Trigger a campaign immediately or after a visitor has clicked on an element.

Form Submission Trigger

Trigger a campaign immediately or after a visitor has submitted a form.

Engagement Trigger

Trigger a campaign immediately or after there is engagement on the page.

New Session Trigger

Trigger a campaign immediately or after a new session is created.

Javascript Trigger

Write custom triggers using JavaScript to fire a campaign based on an event or a specific user action.

A/B Test Variation Trigger

Trigger a campaign immediately or after a visitor sees a specific A/B test variation.

Goal Based Trigger

Trigger a campaign immediately or after a particular goal you have configured in VWO is completed.

Event-Based Triggers

Trigger a campaign based on Data360 Events.

Advanced Trigger Logic

Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Campaign Activation Trigger

Control activation of campaigns using manual triggers by custom conditions in your website code.

Reports

Reporting Dashboard

Get an overview of your campaign in our reporting dashboard.

Goal Comparison

Compare multiple goals within the same report.

Download Summary CSV

Download the summary report to see the high level information about your campaign data.

Share Report

Share report with other VWO account users or even with people without VWO access.

Traffic Source Filters

Filter reports based on where your users came from (e.g. direct, paid, non-paid, email).

Device Filters

Filter reports based on what device your users use.

Operating System Filters

Filter reports based on what operating system your users use.

User Type Filters

Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.

UTM Parameter Filters

Filter reports based on UTM parameters such as UTM source, medium, campaign etc.

Query Parameter Filter

Filter reports based on query parameters.

Geo Filters

Filter reports for specific geographies.

Time-based Filters

Filter reports based on user arrival time or day of the week.

Saved Report Filters

Save your report filter as a segment and you can reuse this to slice reports faster in future .

Compare User Segments

Simultaneously visualize and compare two or more user segments in reports for far more comprehensive insights and decision-making.

Conditional Filters

Filter reports deeply by combining multiple segmentation conditions using AND and OR.

Advanced Reporting Logic

Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]

Report Segmentation

Custom Metrics Tracking

Unique User Actions

Track how many unique users trigger a specific event, like page visits, clicks, form submissions, etc.

Yes (except bounce rate and scroll depth)

Repeated User Action

Track the total number of times an event is triggered to count repeated actions by users, like form conversions.

Value of User Actions

Calculate the conversion of the event based on the value of property defined. You can track the first, last, minimum, or maximum value of event properties as the metric.

First Value

First, Last, Minimum, Maximum Value

Aggregate Value of User Actions

Tracks the sum or average of event properties as aggregate metrics—for example, average order value or revenue.

Average, Sum

Download Detailed CSV

Download detailed user reports in .csv format with complete segment data, goal completion and custom dimensions.

VWO Plan

Observations

Record observations to help identify problems and find possible solutions.

Observations with Automatic Snapshot

Automatically capture snapshots of the reports as you log observations.

Observation Plugin

Make quick observations and audit webpages while on them, all with a handy browser plug-in.

Hypotheses

Record a hypothesis basis your observations to be validated via a test.

Hypotheses Prioritization + Custom Workflows

Prioritize ideas based on importance, complexity, and ease of implementation. Customize your workflow to visualize progress.

Ideafactory

Take inspiration from hundreds of ideas, case studies, and other resources to develop your own strategy.

Platform & Account Management

Account Members

Add multiple people to the same account but with varying levels of access.

Unlimited

Workspaces

Create additional workspaces for different teams or digital assets. Very handy for large enterprises.

Data Management (VWO Data360)

Custom Attributes

Create and configure custom user properties or attributes that contain information about the visitor, such as logged-in user state.

Custom Events
Creation of New Events Create and configure events based on your specific business needs. For example, an abandoned cart event can be configured to track users who leave the cart without completing the purchase.	Unlimited	Unlimited	Unlimited	Unlimited
Additition of Events Property to Events Add event-specific properties, like server response time or session ended, to define the event.	10 per event	10 per event	10 per event	10 per event

User Segment Creation

Create audiences using standard and custom attributes already created using VWO Data360.

Unlimited

Visitor Profiles

Get insights about each visitor who has been part of active VWO Testing, Insights, Rollouts, and Personalize campaigns, including their visitor properties and events.

Unlimited

Audit

Populate all the current events, standard and custom, on your website. This helps to check if the events are tracked properly on your website.

Internal IP Exclusion

Users who access your website from these IP addresses will not be tracked in VWO.

Events Stored Per User

Per MTU quota of events stored or collected per user.

25 events stored per MTU*

50 events stored per MTU*

100 events stored per MTU*

200 events stored per MTU*

Pages

Classify your web pages into different categories to quickly create, manage and scale experiments specific to them.

Integrations

Seamlessly integrate with third-party tools.

API Access (rate limit of 60K/month)

Make use of user's unique attributes to analyze campaign performance.

Security & Compliance

Data Storage

All VWO data is stored in one of the three data centers, as configured for the accounts

USA (NA), Belgium (EU), India (APAC)

2-Factor Authentication (2FA)

2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA.

Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

GDPR, HIPAA, CCPA, ISO 27001:2013, ISO 27001:2019, PCI DSS Compliant

VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs.

Account Alerts

Set email alerts for account administrators to receive notifications for your VWO account related activities.

Login Restriction

Restrict login to specific city/region/country/IP address

Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.

Support

Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

24 X 5

24 X 7

First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

12 hrs

4 hrs

Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a VWO support member to resolve your queries.

Customer Success

Self Paced Training Videos

Watch our recorded training videos for every feature as per your schedule.

Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

1-on-1 Onboarding & Training

Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.

Growth Plan, Pro Plan, Enterprise Plan

View details

A Monthly Tracked User (MTU) is a visitor who becomes part of a campaign powered by VWO in a billing month. Each VWO product maintains a separate quota of MTUs. There are specific products where shared MTUs can be bought as well.
Billing month is the period from when your contract starts to the same date in the following month. For example, if your contract starts on 27th Feb, 2022, your billing month would begin on the same date and conclude on 27th March, 2022.
Yes, you can buy a common MTU quota for all VWO products except VWO Insights. The quota consumption logic of Insights is different from other VWO products so its quota allocation has to be done separately. Kindly note that visitors will still be counted towards MTU on a per-product basis.
You can estimate the no. of MTUs you will need by looking at your Monthly Active User (MAU) count (including anonymous visitors). Depending on your requirement, you can purchase MTUs for your entire MAU count or a subset of it.
Visitors are counted towards MTU on a per-product basis. In the same billing month,
- If a visitor becomes a part of multiple campaigns of the same product, VWO will count them as a single MTU for that product.
- If a visitor becomes a part of campaign(s) of different VWO products, VWO will count them as a separate MTU for each product. Please refer to this doc to understand the counting logic of all VWO products.
For VWO Personalize, you get the entire MTU quota upfront. However, as per your requirement, we can also ensure that the quota is refreshed on a monthly basis.
All your running personalization campaigns will stop upon exhaustion of quota. Automatic extension of quota does not happen. To get more quota added, please get in touch with us
No, unconsumed quota cannot be carried forward to the next billing cycle.
No, there is no free plan for this product.
Yes, there is a full-featured free trial for VWO which means you will be able to access all the VWO products, including VWO Personalize, during the trial period.
VWO Personalize pricing is based on the number of MTUs you choose. Please refer to the VWO Personalize section above and use the MTU slider to find out the price against each plan.
We support multiple options for payment. You can view the entire list here.
Yes, VWO provides multiple currency options during the payment process. They are INR, AUD, CAD, GBP, EUR & JPY.
We have monthly, annual, & multi-year billing options available based on the plan tier. Growth can be purchased as monthly/ annual/ multi-year plans while Pro and Enterprise can only be purchased as annual/ multi-year plans.
Yes, VWO has a Data Center in Belgium (europe-west1 of GCP) so you can comfortably store your data within the EU. Furthermore, all customers have a choice to choose between US & EU Data Center when they sign up with us.
VWO supports customers from all over the globe and does not have a usage limitation for any country except a few. Those countries are China, Crimea, Cuba, Iran, Myanmar, North Korea, Sudan, and Syria.
Yes, VWO provides a discount on combo deals and longer contracts. Please get in touch to know more.
Yes, VWO supports non-profits by giving them preferential pricing on all VWO plans. If you’re one such organization looking for customized pricing of VWO, get in touch with us.
Account level add-ons apply at an account level and hence once purchased, are available to all existing products.
Product level add-ons apply at a product level and hence once purchased, are available to only specific products.
No, an account level add-on is applicable to all products. You don’t need to buy it individually for each product.
The number of events that our customers can store per MTU will be limited in the future based on the plan they have purchased. This adjustment is currently pending implementation within the application and does not impact the pricing structures of our existing VWO Data360 users. However, this will be applicable in the future for all customers as per their respective plans.

Can't find your question here? Connect with us instantly!

VWO Rollouts - Web

Deploy winning variations or make quick changes to your website without involving IT. Easily run campaigns across all platforms.

Monthly Tracked Users (MTU) What is MTU?

Select the number of unique visitors you plan to deploy your experiences on. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 500K 750K 1M 1.5M 2M 3M 4M 5M 5M+

Growth

Deploy simple changes to your website or push the A/B test winner live.

Deploy Unlimited Experiences
Visual Editor
Code Editor
Add/ Edit Elements
Elements Library
Multi-Page Campaigns
URL Targeting
Device & OS Targeting
Traffic Source Targeting
Preview Campaign
Traffic Allocation
Share Report
Create Sub-Accounts
Email and Chat Support
US and EU Data Center Available
Unlimited Account Members

View all features↓

Pro

Deploy changes to your website or push the A/B test winner live to a targeted audience.

Everything in GROWTH Plus
Selective-Page Campaigns
Multi-Device Campaigns
Cross Domain Campaigns
Multi-Browser QA
Geo Targeting
Cookie Based Targeting
JavaScript Variable Targeting
Query & UTM Parameter Targeting
Browser & Screen Resolution Targeting
Attributes List Targeting
Unlimited Campaign Version History
Apply & Save Conditional Filters
Campaign Scheduling
Phone Support

View all features↓

Enterprise

For large organizations where multiple teams deploy changes to the website.

Everything in PRO Plus
Personalized Text
Widget Library
Widget Triggers
Campaign Activation Triggers
Mutually Exclusive Groups
Self Hosting
Behaviorial Targeting
IP Targeting
Single Sign On (SSO)
API Access
Dedicated Account Manager
Onboarding and Training

View all features↓

We give you a full-featured trial for 30 days, after which you can continue using the product free using the starter plan.

Explore our feature comparison or contact sales for the perfect plan!

Feature List

Detailed product features per plan

Show Differences Only

Growth

Pro

Enterprise

Editor

No. of Campaigns

Total number of deploy campaigns you can run on your account.

Unlimited

Visual Editor

Utilize the powerful WYSIWYG point-and-click visual editor to create experiences with ease, eliminating the need for coding.

Code Editor

Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery.

AI-Based Text Recommendations

Generate text recommendations for the existing copy on your website

Add/ Edit Elements

Add new or edit UI elements to your webpage.

Preview Campaign

Conduct a quality review of the created experience by previewing them to verify that all modifications have been applied to the website before going live.

Multi-Page Campaigns

Easily apply the same experience to multiple pages with a single click, eliminating the need for manual duplication of changes across pages.

Selective-Page Campaigns

Apply changes only on the page you edited, even if the campaign includes multiple pages.

Multi-Device Campaigns

Tailor modifications to specific devices or apply them consistently across all devices.

Add Campaign JS

Run a custom code for the entire campaign regardless of which experience the users sees.

Personalized Text

Optimize your campaign for context by personalizing text elements on your page with customer-specific information or demographic data.

Editor Library

Elements Library

Library of customizable pre-designed UI elements like list item, content block, buttons, etc.

Save Elements to Library

Use the click-and-save feature to store UI elements, such as text blocks, buttons, banners, and pop-ups, in the library for future reuse.

Save Modifications to Library

Save and reuse modifications made to web elements to easily apply the same changes to similar elements without having to recreate them.

Widgets Library

Widgets enable the creation of customizable banners, pop-ups, and other web page elements with images and forms, directly within the VWO Visual Editor, without the need for code.

Widget Triggers

Control when a widget appears, how often it appears, or does not appear when dismissed.

Campaign Settings

Traffic Allocation

Select the percentage of traffic you want to include in the campaign.

Alerts

Set email alerts for account administrators to receive notifications for your VWO campaign related activities.

Multi-Browser QA

Preview your experience across multiple browsers and validate them before launching the campaign.

Cross Domain Campaigns

Run experiences on multiple domains within user journey, where user tracking and goals can be on one or more domains.

Scheduling

Schedule campaign at specific time/date or create recurring schedule to deploy experiences.

Mutually Exclusive Groups

Ensure that a user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play

Version History

View the changes that you've made to your campaign over its lifetime

Last 3

No limit

Targeting

URL Targeting

Target users based on the URLs they land on.

Traffic Source Targeting

Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the test page.

User Type Targeting

Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.

Basic Device Targeting

Target users based on the device they use. Basic options like mobile, desktop, tablet available.

Basic Operating System Targeting

Target users based on their desktop OS. Basic options like macOS, Windows and Linux available.

Advanced Device Targeting

Target users based on the device they use. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. available.

Advanced Operating System Targeting

Target users based on their desktop OS. Advanced options like macOS, Windows, Linux, Unix, Windows 8 etc. available.

Browser Targeting

Target users based on their browser

Screen Resolution Targeting

Target users based on their screen resolution

User Agent Values Targeting

Target users based on user-agent values

Geo Targeting

Target users from specific geographies or personalize website content for users from specific locations.

Cookie Based Targeting

Target user groups based on their status from cookies, which can be customized based on varying business needs.

Javascript Variable Targeting

Target user groups based on custom events that occur on your website using Javascript variables.

GTM Data Layer Variable Targeting

Target users based on the GTM Data Layer variable values available on the page

User Intent Targeting

Target users based on their intent of visiting your website using search keywords or referral URLs.

Query Parameter Targeting

Target users based on the query parameter.

UTM Parameter Targeting

Target users based on using UTM parameters such as UTM source, medium, campaign etc.

Time Based Targeting

Target users on your experience page based on their arrival time and day of the week.

Saved User Segments

Access previously created user segments for efficient reuse in campaigns without the need for repeated creation.

Conditional Targeting

Develop advanced user segments by combining multiple segmentation conditions with AND/OR logic.

Attributes List Targeting

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Behavioral Targeting

Target based on events, user behavior, and actions taken by the user on your website.

IP Based Targeting

Target users based on IP address.

Custom Attribute Targeting

Target user groups based on custom user properties or attributes that carry information about the visitor. These attributes can be configured using VWO Data360.

Custom Event Targeting

Target user groups based on custom events representing user activity on your website. These events can be configured using VWO Data360.

Triggers

Basic Page Viewed Trigger

Trigger a campaign when a visitor has viewed at least 1 page in a session.

Basic Time Spent Trigger

Trigger a campaign after a visitor has spent more than10 seconds on the page or 60 seconds in a session.

Basic Page Scroll Trigger

Trigger a campaign after a visitor has scrolled more than 50% of the page.

Basic Exit Intent Trigger

Trigger a campaign when a visitor is trying to close the page.

Advance Page Viewed Trigger

Trigger a campaign immediately or after a visitor has viewed a certain number of pages.

Advance Time Spent Trigger

Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page or a session.

Advance Page Scroll Trigger

Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page.

Advance Exit Intent Trigger

Trigger a campaign immediately or after a visitor is trying to close the page.

Conditional Triggers

Create advanced triggers by combining multiple trigger conditions using AND and OR.

Saved Triggers

Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.

Click Element Trigger

Trigger a campaign immediately or after a visitor has clicked on an element.

Form Submission Trigger

Trigger a campaign immediately or after a visitor has submitted a form.

Engagement Trigger

Trigger a campaign immediately or after there is engagement on the page.

New Session Trigger

Trigger a campaign immediately or after a new session is created.

Javascript Trigger

Write custom triggers using JavaScript to fire a campaign based on an event or a specific user action.

A/B Test Variation Trigger

Trigger a campaign immediately or after a visitor sees a specific A/B test variation.

Goal Based Trigger

Trigger a campaign immediately or after a particular goal you have configured in VWO is completed.

Event-Based Triggers

Trigger a campaign based on Data360 Events.

Advanced Trigger Logic

Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Campaign Activation Trigger

Control activation of campaigns using manual triggers by custom conditions in your website code.

Reports

Reporting Dashboard

Get an overview of your campaign in our reporting dashboard.

Share Report

Share report with other VWO account users or even with people without VWO access.

VWO Plan

Observations

Record observations to help identify problems and find possible solutions.

Observations with Automatic Snapshot

Automatically capture snapshots of the reports as you log observations.

Observation Plugin

Make quick observations and audit webpages while on them, all with a handy browser plug-in.

Hypotheses

Record a hypothesis basis your observations to be validated via a test.

Hypotheses Prioritization + Custom Workflows

Prioritize ideas based on importance, complexity, and ease of implementation. Customize your workflow to visualize progress.

Ideafactory

Take inspiration from hundreds of ideas, case studies, and other resources to develop your own strategy.

Platform & Account Management

Account Members

Add multiple people to the same account but with varying levels of access.

Unlimited

Workspaces

Create additional workspaces for different teams or digital assets. Very handy for large enterprises.

Data Management (VWO Data360)

Custom Attributes

Create and configure custom user properties or attributes that contain information about the visitor, such as logged-in user state.

Custom Events
Creation of New Events Create and configure events based on your specific business needs. For example, an abandoned cart event can be configured to track users who leave the cart without completing the purchase.	Unlimited	Unlimited	Unlimited
Additition of Events Property to Events Add event-specific properties, like server response time or session ended, to define the event.	10 per event	10 per event	10 per event

User Segment Creation

Create audiences using standard and custom attributes already created using VWO Data360.

Unlimited

Visitor Profiles

Get insights about each visitor who has been part of active VWO Testing, Insights, Rollouts, and Personalize campaigns, including their visitor properties and events.

Unlimited

Audit

Populate all the current events, standard and custom, on your website. This helps to check if the events are tracked properly on your website.

Internal IP Exclusion

Users who access your website from these IP addresses will not be tracked in VWO.

Events Stored Per User

Per MTU quota of events stored or collected per user.

50 events stored per MTU*

100 events stored per MTU*

200 events stored per MTU*

Pages

Classify your web pages into different categories to quickly create, manage and scale campaigns specific to them.

Integrations

Seamlessly integrate with third-party tools.

API Access (rate limit of 60K/month)

Start and pause campaign programmatically or pull campaign metrics into other dashboards.

Security & Compliance

Data Storage

All VWO data is stored in one of the three data centers, as configured for the accounts

USA (NA), Belgium (EU), India (APAC)

2-Factor Authentication (2FA)

2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA.

Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

Account Alerts

Set email alerts for account administrators to receive notifications for your VWO account related activities.

GDPR, HIPAA, CCPA, ISO 27001:2013, ISO 27001:2019, PCI DSS Compliant

VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs.

Login Restriction

Restrict login to specific city/region/country/IP address

Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.

Support

Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

24 X 7

First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

4 hrs

Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a VWO support member to resolve your queries.

Customer Success

Self Paced Training Videos

Watch our recorded training videos for every feature as per your schedule.

Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

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Growth Plan, Pro Plan, Enterprise Plan

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A Monthly Tracked User (MTU) is a visitor who becomes part of a campaign powered by VWO in a billing month. Each VWO product maintains a separate quota of MTUs. There are specific products where shared MTUs can be bought as well.
Billing month is the period from when your contract starts to the same date in the following month. For example, if your contract starts on 27th Feb, 2022, your billing month would begin on the same date and conclude on 27th March, 2022.
Yes, you can buy a common MTU quota for all VWO products except VWO Insights. The quota consumption logic of Insights is different from other VWO products so its quota allocation has to be done separately. Kindly note that visitors will still be counted towards MTU on a per-product basis.
You can estimate the no. of MTUs you will need by looking at your Monthly Active User (MAU) count (including anonymous visitors). Depending on your requirement, you can purchase MTUs for your entire MAU count or a subset of it.
Visitors are counted towards MTU on a per-product basis. In the same billing month,
- If a visitor becomes a part of multiple campaigns of the same product, VWO will count them as a single MTU for that product.
- If a visitor becomes a part of campaign(s) of different VWO products, VWO will count them as a separate MTU for each product. Please refer to this doc to understand the counting logic of all VWO products.
For VWO Deploy, you get the entire MTU quota upfront. However, as per your requirement, we can also ensure that the quota is refreshed on a monthly basis.
All your running deploy campaign will pause upon exhaustion of quota. Automatic extension of quota does not happen. To get more quota added, please get in touch with us.
No, unconsumed quota cannot be carried forward to the next billing cycle.
No, there is no free plan for this product.
Yes, there is a full-featured free trial for VWO which means you will be able to access all the VWO products, including VWO Deploy, during the trial period.
VWO Deploy pricing is based on the number of MTUs you choose. Please refer to the VWO Deploy section above and use the MTU slider to find out the price against each plan.
We support multiple options for payment. You can view the entire list here.
Yes, VWO provides multiple currency options during the payment process. They are INR, AUD, CAD, GBP, EUR & JPY.
We have monthly, annual, & multi-year billing options available based on the plan tier. Growth can be purchased as monthly/ annual/ multi-year plans while Pro and Enterprise can only be purchased as annual/ multi-year plans.
Yes, VWO has a Data Center in Belgium (europe-west1 of GCP) so you can comfortably store your data within the EU. Furthermore, all customers have a choice to choose between US & EU Data Center when they sign up with us.
VWO supports customers from all over the globe and does not have a usage limitation for any country except a few. Those countries are China, Crimea, Cuba, Iran, Myanmar, North Korea, Sudan, and Syria.
Yes, VWO provides a discount on combo deals and longer contracts. Please get in touch to know more.
Yes, VWO supports non-profits by giving them preferential pricing on all VWO plans. If you’re one such organization looking for customized pricing of VWO, get in touch with us.
Account level add-ons apply at an account level and hence once purchased, are available to all existing products.
Product level add-ons apply at a product level and hence once purchased, are available to only specific products.
No, an account level add-on is applicable to all products. You don’t need to buy it individually for each product.
The number of events that our customers can store per MTU will be limited in the future based on the plan they have purchased. This adjustment is currently pending implementation within the application and does not impact the pricing structures of our existing VWO Data360 users. However, this will be applicable in the future for all customers as per their respective plans.

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Our customers back our stack too!

Many of our 2500+ customers purchase a set of VWO products to achieve their goals. While our industry-leading G2 ratings are evidence enough, here’s sharing some success stories in our customers own words.

I drive hard on ROI, and VWO delivers every single time. They bring a fresh, experienced team of eyes that consistently uncover ways to improve our online experience, and ultimately increase revenue. Our partnership with VWO has been invaluable to our growth in BODYGUARDZ.com.

Whitney Pye
Vice President, Strategic Initiatives

One of the many reasons we switched to VWO is cost. In terms of cost and benefits, VWO outweighs the competition quite handily.

Trevor Anderson
Director, Marketing & Advertising, Disruptive Advertising

Don't take our word for it

Thanks to our customers, we've been named a leader in the G2 crowd grid for testing–and for good reason.

G2 best relationship mid market fall 2022

Features (+125 more)

Features (+120 more)

VWO Testing - Web

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Growth

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Enterprise

Feature List

Add-Ons

Targeting Plus

Available With:

Reporting Plus

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Editor Library Plus

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Trigger Plus

Available With:

Mutually Exclusive Groups

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Multi Variate Testing (MVT)

Available With:

MTU Quota

Available With:

Support Plus

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Security Plus

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Developer Plus

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Attributes List

Available With:

Frequently Asked Questions

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VWO Testing - Mobile App

Enterprise

Feature List

Add-Ons

Mutually Exclusive Groups

Available With:

MTU Quota

Available With:

Frequently Asked Questions

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VWO Testing - Server Side

Starter

Growth

Pro

Enterprise

Feature List

Add-Ons

Reporting Plus

Available With:

Mutually Exclusive Groups

Available With:

MTU Quota

Available With:

Support Plus

Available With:

Security Plus

Available With:

Developer Plus

Available With:

Frequently Asked Questions

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VWO Insights - Web

Starter

Growth

Pro

Enterprise

Feature List

Add-Ons

Targeting Plus

Available With:

Reporting Plus

Available With:

Heatmap Plus

Available With:

Recording Plus

Available With: